I started blogging in the early 2000s. I really cranked it up after I sold my advertising agency and became an advertising agency business development consultant. Below is a list of my blog posts. The subject matter of these hundreds of blog posts reflects my dedication to having an optimized search engine blog strategy. It worked.
My Optimized Search Engine Blog Strategy.
I am going to keep this easy. I could ramble on but these are the core elements of my blog strategy.
- Understand your objectives. Mine is to entice advertising agency leadership to contact me about helping them develop an unignorable business development program. This has worked for me every week.
- Understand and meet the needs of your market. You are writing for them. Example: My evergreen list that is just for advertising execs… Top Advertising and Design Awards.
- Use all available SEO tools to help you determine trending subject matter and keywords. There are a bunch of tools listed on my advertising agency resources list.
- Study your direct competition. What are they writing about? What are their best keywords?
- Be consistent. As you can see, I have written, on average, over one post per week. In 2013 alone (when I wanted to really drive Google love), I wrote 188 blog posts.
- Have your very own voice. Write with gusto,
- Amplify the reach/frequency of your blog posts: post em on LinkedIn; use them in your agency’s email newsletter; send them directly to clients and prospects (even try paper), and on…
- Go mega amplification. I am going to use some of these very best Levitan blog posts to form the basis of my new book.
OK – Here You Go… Levitan’s 750 Plus Blog Post Archive
2022 (17)
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03/16 Moving To Mexico
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01/04 Ask For The Order
2021 (37)
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08/09 Quit Advertising Today
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07/06 Sales Pitch Rejection
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06/29 Is Mexico Dangerous
2020 (51)
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09/04 How To Sell A Business
2019 (52)
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09/12 A New Advertising Book?
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08/26 A New Advertising Award
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06/04 B2B Ghosting Is Bullshit
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05/07 Advertising and Ageism
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03/08 Advertising Awards
2018 (36)
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12/18 Best Of 2018
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12/13 Stats From Google
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06/03 La Gente Pronto
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05/27 Amsterdam Is Fun
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05/11 Show And Tell Works
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01/11 Just Watch This L2 Video
2017 (45)
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12/18 Smart Marketing
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12/15 On Being Smart
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10/22 Crazy Data Or CRAZY Data
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06/06 Personal Update
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02/15 Stuff’s Happening
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01/31 Digital In 2017
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01/05 Death Of The Brand?
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01/04 Is Advertising Art?
2016 (61)
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12/22 2016 Winners and Losers
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12/21 Wednesday Photo
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12/06 My Wednesday Photograph
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11/30 Inbound Marketing Works
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11/21 What Is The Power Of 29?
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08/25 How To Make More Money
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05/10 Just In Case
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01/31 Seen The WPP Worldview?
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01/26 Leica Power
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01/05 Keep It Simple Stupid
2015 (100)
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12/23 Do You Like Flying?
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09/15 How To Win New Business
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07/21 The Real Power Of Video
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05/25 A Sly Memorial Day
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03/18 This Portland Ad Sucks
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02/17 Happy Is In!
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02/02 Are Ad Agencies Doomed?
2014 (149)
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12/10 Easy Video Marketing
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11/19 I Am In Hanoi
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10/27 Just Do It
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09/05 I Love HubSpot
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08/19 Boomercide aka Suicide
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08/18 Monday Morning Laugh
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08/03 Marijuana Advertising
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07/31 Do You Hug On LinkedIn?
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07/14 Nike Does Jeter Right
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06/03 Why We Have Birthdays…
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05/18 Vivian Maier: Amazing
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05/15 From Saatchi To Digital
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04/23 Where Am I?
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03/19 From X Rated to 4 Skins
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03/11 Instead of Advertising
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02/15 Just Watch This
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01/28 Advertising And Eating
2013 (188)
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12/25 Bob Dylan
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11/06 Are Our Kids Brain Dead?
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10/28 Quiet
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09/19 24
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06/20 A Cool Timeline
2012 (40)
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12/21 Making A Switch
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10/08 College Costs Gone Wild!
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08/27 Are You Middle Class?
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