I Need Your Help: Should I Continue Updating The Advertising Agency Directory?
A couple of years ago I created a Pinterest directory site that lists advertising agencies – the ones I could find. I did it as a way for prospective advertisers to easily locate and compare agencies and as a thought-leadership-oriented-business-development-lead-generator for my consulting business.
As you can see, the directory organizes agencies by city (primarily major cities) and uses a screen grab of the agency homepage and a brief description to help visitors see the range of agencies in each town.
FYI for you thought leaders worried about the time required to thought lead: this directory was very low-cost endeavor as I had an assistant in the Philippines build it using my template and instructions.
The Help Me Please Part…
Today the Pinterest advertising agency directory has well over 1,000 Followers and I get some incoming every month from agencies that would like to be listed or have their information revised. I am going to keep the directory up – why not. However, I am just not sure if I want to maintain it beyond adding agencies that request a listing. I am not sure of its value for the ad industry – as in agencies and clients seeking an agency.
OK, one clear value for you agencies. This is a great way to study your competition in just one place. Agencies change / revise their websites every couple of years. The directory provides some great ideas worth, um, contemplating.
My questions to you.
You can answer by adding a comment below or by emailing me at email@example.com. Thanks.
Do you think that this advertising agency directory via Pinterest is valuable to advertisers and you?
Were you aware of it?
Any other thoughts? Things that I could do to enhance the advertisier experience?
By the way: If you are not listed, would you like to be?
That’s it. Thanks for your help.