Author Archives: Peter

How to Build A Winning Advertising Agency New Business Program

This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development is now a 24/7 operation. Here is some advice on how to deliver. By the way, this post currently has over 32,900 views. The post’s popularity is due to three key reasons: […]

The Best Podcasts In The World

Yikes, “the best podcasts in the world” — How is that headline for click-bait? Maybe a 7 on a scale of 10? OK, a 6? Really, how lame are the click-bait headlines we all get sucker punched into launching? Ok, Ok… Now on to a couple of podcast recommendations. I have an agency client that […]

How Many Of Me Are There?

This is a combo blog post. It is about searching to see if I am unique by asking, “how many of me are there?” Example, there are only two other Peter Levitan’s in the USA according to the website How Many Of Me. Hey, I’ll take that. (FYI: There are 90 people named Ted Cruz.) […]

How To Follow-Up With Your Future Client

Once Connected: Stay In Touch & Follow-Up With Your Future Client I am going to keep this blog post brief. In fact, I will concentrate on one feel-good idea: do some follow-up touching. Do The Client Follow-Up No, it isn’t a 1960’s James Brown song. Follow-up means stay in touch with past clients, referrals that […]

How To Outsource Linkedin Business Development

Is It Time To Outsource Your Advertising Agency’s LinkedIn Marketing? Advertising agencies often ask me if I can help them outsource their business development operations. This happens with such frequency that I thought I’d occasionally point to a quality third-party resource. Here is a company that can help you outsource your Linkedin marketing. Lead Cookie […]