Author Archives: Peter

The Big Advertising Agency Resource List

Advertising Agency Resource List  This list is updated every month. My advertising agency resource list is curated to help advertising, digital, design and PR agencies easily find the inspiration and industry resources that will help y’all build killer agencies and careers. As a warm-up to my extensive resource list… I offer a direct link to […]

Top Advertising And Design Awards

A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This award list gets updated. Let me know if I am missing anything. Winning the right advertising awards is good for business and agency and client morale. Just make sure you know why you are entering. […]

Advertising Awards

A Judge On How Not To Win An Advertising Award I Am Stealing From A Genius To Help Your Agency Win An Advertising Award Warning: I will be testy here. Despite the fact that advertising agencies love winning the big advertising award – they shoot themselves in the foot when writing the entry. Too often […]

How Strategy and Brains Drive Attention and Sales

The Art Of Strategy And Sales You are about to read one of many interviews with advertising geniuses that are in The Levitan Pitch. my book on pitching and presenting. You can buy the book from Amazon and I make is really easy at the top of this page. If you are in a hurry, […]

Advertising Agency Business Development & Cold Calling

Eeeew, Advertising Agency Cold Calling One of my advertising agency business development clients asked me today if cold calling was better than doing nothing. I responded that cold calling is so ineffectual that he might just want to do nothing. Of course, we had a more in-depth conversation about objectives, strategy and tactics — but […]