Podcast

Want Advertising Agency New Business Leads? The Ratti Report Delivers

February 26, 2021 By Peter Leave a Comment

Steve Ratti And The Ratti Report – Advertising Agency New Business Leads Served Up Daily…

As Steve Ratti, the Managing Editor of The Ratti Report says:

“Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership.”

The bottom line for The Ratti Report is that it delivers 1,000 or so actionable advertising agency new business leads per year – a few new ones each day. These are go-for-it leads for the advertising agency universe. Yes, not all leads will be perfect for your agency. But, hey, some will be if you are good at sales.

Check out my conversation with Mr. Ratti on how he does his magic, how advertising

Steve Ratti on LinkedIn.

The Ratti Report.

YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

Remember… so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

How To Manage A Brain On A Zoom Sales Meeting

December 1, 2020 By Peter 1 Comment

The Neuroscientist Patrick Renvoisé On How To Manage and Win A Zoom Sales Meeting

Face-to-face vs. a virtual sales meeting. Some things remain the same and somethings radically change. This podcast is all about how to understand how the brain works in a Zoom sales meeting, presentations or any other Zoomish thing.

You will hear about what works including the concept of primacy and recency. As in what people actually remember. Important learning here.

This is one that you should stay for till the last few minutes. I made an avoidable podcasting mistake that acts as a decent learning moment. For me, and you.

This is number 4 in my series on Zoom sales calls and it delves into the science. This is, if I say so myself, a must listen to interview.

Patrick Renvoisé is President, Chief Neuromarketing Officer of sales Brain. What is Patrick’s Sales Brain? …

SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based NeuroMap®.

Patrick Renvoisé on LinkedIn

Sales Brain

# 4 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.

YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

Remember… so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

YES! You Can Run A Powerful Zoom Meeting

November 18, 2020 By Peter Leave a Comment

Damn, Another Smart, Expert Podcast Interview About How You Can Run A Powerful Zoom Meeting — Even A Corporate Retreat. #3 In The Series.

OK, OK. Ya think that running a group meeting is tough in real life. No way we are going to be able to do a retreat online. Impossible. Right? Wrong.

Well, you can even run that Zoom meeting in the virtual universe and get the job done. Here’s how. Elicia tells y’all how to guide a group that needs to get aligned, to meet their potential to talk with each other. The right way to get stuff done.
This is especially important when people in the same company are hanging out faaaar apart.

True Story’s Elicia Putnam has been aligning corporate management and groups for a looong time. Hear her take on building clear meeting objectives: a smart corporate retreat agenda; managing breakout room fatigue; how to mix things up; active management; and taking care of the tech stuff. All in the name of corporate alignment and meeting a company’s true potential.

Elicia Putnam on Linkedin.

True Story on the virtual Zoom meeting. “How to lead a retreat over Zoom.”

3 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.

YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

Remember… so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

How To Win A Mobile Dating App Client – On Zoom

November 9, 2020 By Peter Leave a Comment

A Zoom Class.

#2 In The Advertising Stories Series On Virtual Pitching.

I interviewed Linda Lane Gonzalez, CEO of Miami’s Viva Multicultural agency on how to win a virtual pitch. I mean, how she won a new dating app client. Linda and her team combined the art of Zoom + love + hooking up + a very smart advertising agency + video + influencers + consumer interviews + keeping the ball rolling down the virtual field to wow and win a new client.

This is a how-to get past not being in the same room BUT still exciting the dating app client and winning. Ah, love.

# 2 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.

Linda Lane Gonzalez

Viva Multicultural

The Levitan Pitch. Buy This Book. Win More Pitches.

YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

Remember… so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

How To Win A Virtual Advertising Agency Presentation

October 29, 2020 By Peter 1 Comment

Advertising Agency Search Consultant Lisa Colantuono of AAR Partners On How To Win The Virtual Pitch.

Some people who have read my book, “The Levitan Pitch. Buy This Book. Win More Pitches.” have asked me how to present in the virtual world. Well, I am going to a bunch of experts to help me help y’all to win your next virtual advertising agency presentation and pitch.

First in what will be a multi-part series is a fantastic interview with the very experienced pitch consultant and, good for us, loquacious Lisa Colantuono of AAR Partners. Lisa covers many aspects of virtual selling. This might just be the most compelling interview I have done on Advertising Stories.

Lisa discusses how to manage what she calls the virtual “Brady Bunch” room; how to be human; body language management; what to do in advance of the session; how to create creative differentiation; backgrounds; and even, oh no, how to use online presentation tools like Powerpoint.

Bottom line? Just give this interview about how to run a virtual advertising agency pitch a listen. HEY —- Listen to this interview. Win more pitches.

Note, this is the first in my series on how to run a virtual presentation. Interviews with agency owners who’ve won virtual presentations to a brainiac neuroscientist’s perspective on making friends in the online sales world are coming. Stay tuned.

Links:

Lisa on LinkedIn

AAR Partners

Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember to…

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.