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Podcast

Bob Hoffman | The Ad Contrarian On Advertising Agency Presentations And Pitching

Peter · April 13, 2022 · Leave a Comment

In This Podcast, Bob Hoffman, The Ad Contrarian, Delivers His View On How To Make Smarter Advertising Agency Presentations and Pitching For That New Account.

A slight update to an older post about my Bob Hoffman interview as a way to point out one of my primary expertise zones – how to create winning advertising agency presentations… we are supposed to be a bit self-loving, right?

I have a prospective agency client in Europe. She has a new business pitch to nail before we are going to talk about my services so I sent her a list of my writings on pitching and am telling her to buy my book, The Levitan Pitch (see it at the top of this page).

To help YOU win more business, go to this omnibus page loaded with my pitch thinking and while drinking a milkshake, arak, or a nice red wine, scroll through the list and as I say, Win More Pitches.

Back To Bob and Building Smarter Advertising Agency Presentations

In this podcast interview, we share the A.I. version of Bob Hoffman’s interview with me about the advertising agency pitch process. Bob tells it like it is. He is not known for being tepid. The interview is from my extremely best-selling book, “The Levitan Pitch. Buy This Book. Win More Pitches.”

Bob Hoffman is the Chief Aggravation Officer at The Type A Group, and much more. I’ll just save some time and let Bob tell you about himself:

“Bob is the author of five Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menace” exposed many of the dangerous data abuse practices that are now making international headlines. It was selected “Best of Marketing 2017.”

He is the creator of the popular “The Ad Contrarian” newsletter, named one of the world’s most influential marketing and advertising voices by Business Insider.”

SHOW LINKS

Bob Hoffman’s Website

The Levitan Pitch. Buy This Book. Win More Pitches.

Do not forget to subscribe to Advertising Stories whenever you Listen To Podcasts. See the handy links to podcast players.

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

How To Be A Brilliant Podcast Guest

Peter · September 20, 2021 · Leave a Comment

Thomas Schwab’s Interview Valet Delivers The Best System To Becoming A Brilliant Podcast Guest – That’s What This Podcast Is All About

podcast guestGet past just blogging on your website or hoping someone finds your YouTube channel. Why? You want a large audience. More than you probably have. A podcast guest that’s on the ideal show, with the right (large) target audience, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Plus, it is an easy and efficient marketing platform – when done right. Being a podcast guest also helps to sell your message, product, and service.

Here is an efficient path to becoming a famous and rich guest.

The Art And Science Of Being A Powerful Guest

Becoming that wonderful guest on the right show isn’t easy. It can be hard work that takes time, and effort. Good news: Interview Valet does the tough work for you. I know. They did it for me. To help y’all I asked Tom what Interview Valet does for their clients…

We help them get exposure – today. I believe that the biggest problem everyone has is obscurity. So we help people, authors, speakers, coaches, consultants, and brands get on targeted podcast interviews so that they can get heard. They can get in on the conversation with their ideal customers.

Free Advice

podcast guestWant the definitive How-To? Do you like FREE? Go directly to Interview Valet and you can get a free copy of the informative 149-page book Podcast Guest Profits. Grow Your Business With A Targeted Interview Strategy.

Links Just For You

Interview Valet

Thomas Schwab on LinkedIn

Advertising Stories. “The most important advertising industry podcast.”  Ad World Magazine.

Even More?!

YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Want Advertising Agency New Business Leads? The Ratti Report Delivers

Peter · February 26, 2021 · 2 Comments

advertising agency new business leadsSteve Ratti  And The Ratti Report – Advertising Agency New Business Leads Served Up Daily…

As Steve Ratti, the Managing Editor of The Ratti Report says:

“Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership.”

The bottom line for The Ratti Report is that it delivers 1,000 or so actionable advertising agency new business leads per year – a few new ones each day.  These are go-for-it leads for the advertising agency universe. Yes, not all leads will be perfect for your agency. But, hey, some will be if you are good at sales.

Check out my conversation with Mr. Ratti on how he does his magic, how advertising


Steve Ratti on LinkedIn.

The Ratti Report.

YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

Remember… so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Episode is Live

Published: Feb. 24, 2021 @10AM Edit

Add a TranscriptGet episode better indexed by search engines.

Add Chapter MarkersListeners can tap through & see what’s coming up.

How To Manage A Brain On A Zoom Sales Meeting

Peter · December 1, 2020 · 1 Comment

The Neuroscientist Patrick Renvoisé On How To Manage and Win A Zoom Sales Meeting

Zoom sales meetingFace-to-face vs. a virtual sales meeting. Some things remain the same and somethings radically change. This podcast is all about how to understand how the brain works in a Zoom sales meeting, presentations or any other Zoomish thing.

You will hear about what works including the concept of primacy and recency. As in what people actually remember. Important learning here.

This is one that you should stay for till the last few minutes. I made an avoidable podcasting mistake that acts as a decent learning moment. For me, and you.

This is number 4 in my series on Zoom sales calls and it delves into the science. This is, if I say so myself, a must listen to interview.

Patrick Renvoisé is President, Chief Neuromarketing Officer of sales Brain. What is Patrick’s Sales Brain? …

SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based  NeuroMap®.


Patrick Renvoisé on LinkedIn

Sales Brain

# 4 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.

YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

Remember… so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

YES! You Can Run A Powerful Zoom Meeting

Peter · November 18, 2020 · Leave a Comment

Zoom meetingDamn, Another Smart, Expert Podcast Interview About How You Can Run A Powerful Zoom Meeting — Even A Corporate Retreat. #3 In The Series.

OK, OK. Ya think that running a group meeting is tough in real life. No way we are going to be able to do a retreat online. Impossible. Right? Wrong.

Well, you can even run that Zoom meeting in the virtual universe and get the job done. Here’s how. Elicia tells y’all how to guide a group that needs to get aligned, to meet their potential to talk with each other. The right way to get stuff done.
This is especially important when people in the same company are hanging out faaaar apart.

True Story’s Elicia Putnam has been aligning corporate management and groups for a looong time. Hear her take on building clear meeting objectives: a smart corporate retreat agenda; managing breakout room fatigue; how to mix things up; active management; and taking care of the tech stuff. All in the name of corporate alignment and meeting a company’s true potential.

Elicia Putnam on Linkedin.

True Story on the virtual Zoom meeting. “How to lead a retreat over Zoom.”

 3 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.

YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

Remember… so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

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  • Bob Hoffman | The Ad Contrarian On Advertising Agency Presentations And Pitching
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  • Want Advertising Agency New Business Leads? The Ratti Report Delivers
  • How To Manage A Brain On A Zoom Sales Meeting
  • YES! You Can Run A Powerful Zoom Meeting
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