Here Is My Story About The Worst New Business Presentation Ever by Saatchi & Saatchi And Adidas.

This is one of the worst advertising stories I’ve ever participated in. In the early 1990s, I was the European Bussiness Development Director in Saatchi & Saatchi Advertising Worldwide’s London office. One day Maurice Saatchi asked me to run a pitch for the global Adidas account.

We had everything working for us. Maurice and Charles Saatchi, a team of London’s best creatives, an Adidas CEO who loved us, the support of Adidas America. Unfortunately, we also had some baby seals that were beaten on ice flows as a creative metaphor that illustrated our global strategy. Baby seals and Adidas and Saatchi did not mix well.

Check out this story if you want to learn about huge pitch mistakes that were made by the best in the business. The blog version of this advertising story has been read over 13,000 times and it is a central story in my book: The Levitan Pitch. Buy This Book. Win More Pitches.

 

SHOW LINKS

The Popular Blog Post – The Worst Advertising Presentation – Ever 

The Worst Presentation Mistakes

The Levitan Pitch. Buy This Book. Win More Pitches.

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe to Advertising Stories Wherever You Listen To Podcasts

Peter Levitan’s Advertising Stories podcast delivers unvarnished stories from the world of advertising and marketing.

We’ll talk about creating ads, trying to sell them, not selling them, making the logo bigger, my dad likes this idea better, how I lost that account, plus ad agency hijinks across six continents.

Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines’… “Good Luck”

Join us every week for an off-the-rails conversation with the ad and marketing world’s experts that sell you things you may, or, may not ever need.

A nice thing for Peter… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe Wherever You Listen To Podcasts.

 

Yes. The World Of Advertising Needs The New Podcast Series “Advertising Stories”.

My new Advertising Stories series, yes, an advertising agency stories podcast, tells the true stories of exceptional advertising, media smarties, and even clients who’ve been on the front lines of the ad world. Their entertaining “good, bad and, occasionally, ugly” stories chronicle the good old days of the world of advertising. It’s like Mad Men… but true.

I will talk with myself, you know I just had to, and a globe’s worth of glib, over-educated storytellers that have delivered important cultural messages like, “Taste The Rainbow”, “Our L’eggs Fit Your Legs”, “What’s In Your Wallet” and, “Where’s The Beef”.

Early stories cover the worst advertising presentation ever; the past present and future of fashion marketing; how a major brand was born, lived and died; predictions on podcasting made in 2006 by a pod guru and how an agency copywriter became a fiction book author. Many more to come.

 Advertising Stories On A Podcast Platform Near You.

Sign up for Advertising Stories every week for an off-the-rails conversation with the people that sell you things you may or may not need.

Go Here Now And Book It…

Sign up; Apple Podcasts on iTunes, Spotify, Google Podcast, Stitcher, TuneIn, Pocket Cast, Overcast, and wherever you listen to sign up.

Want More… Here Is An Audio Description Of The Show.

That’s it for now.