Here Is My Story About The Worst New Business Presentation Ever by Saatchi & Saatchi And Adidas.
This is one of the worst advertising stories I’ve ever participated in. In the early 1990s, I was the European Bussiness Development Director in Saatchi & Saatchi Advertising Worldwide’s London office. One day Maurice Saatchi asked me to run a pitch for the global Adidas account.
We had everything working for us. Maurice and Charles Saatchi, a team of London’s best creatives, an Adidas CEO who loved us, the support of Adidas America. Unfortunately, we also had some baby seals that were beaten on ice flows as a creative metaphor that illustrated our global strategy. Baby seals and Adidas and Saatchi did not mix well.
Check out this story if you want to learn about huge pitch mistakes that were made by the best in the business. The blog version of this advertising story has been read over 13,000 times and it is a central story in my book: The Levitan Pitch. Buy This Book. Win More Pitches.