Peter Levitan & Co.

The New Business of Advertising

Podcast

A Lost $80 Million Advertising Agency Account That Rocked The Ad World

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Would You Like Your Advertising Agency And TV Commercial On The Front Page Of The New York Times Because You Lost an $80 Million Advertising Agency Account? Not This Executive Creative Director. Not This Time.

Let’s just start with 1988’s The New York Times headline

Cigarette Maker Cuts Off Agency That Made Smoking-Ban TV Ads

Patrick Peduto was the ECD and I was the Management Supervisor on Saatchi’s Northwest Airlines account. We were just doing our jobs, even super well, when unbeknownst to us, RJR Nabisco simply got pissed off at one of our Northwest Airlines commercials.

SHOW LINKS

Patrick Peduto On LinkedIn

New York Times RJR Nabisco Article

Northwest Airlines No Smoking TV Commercial

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Satish Krishnamurthy | India’s Leading Advertising and Brand Strategist

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Satish is a Chief Strategy Officer – India at Mumbai’s Interbrand. He Is India’s Leading Advertising And Brand Strategist. He and his teams have grown some of India’s and the USA’s leading brands… and he’s helped solve major life and death cultural issues.

Not too shabby.

With his leading New York (including the fan-favorite Naked) and Mumbai agency background, Syracuse University advertising MBA, and brutally strategic approach, Satish can say that he does just a few things. Here are five: master of human insights; channel-agnostic communications strategy; behavior architecture; design thinking; and managing complex digital behavior.

Listen on to hear about Satish’s stint as GM at India’s gigantic 4G leading telecom Jio; how he managed business development in India and the USA and his personal journey from India to New York and back.

SHOW LINKS

Satish Krishnamurthy

Interbrand

“The Art Of Looking Sideways”

Jio Mobility & Fibre 

Behavioral Architecture

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe to Advertising Stories Whenever you Listen To Podcasts. Please Tell Your Advertising Friends To Put Advertising Stories between their ears. I LOVE word of mouth.

How To Win More Webby Awards

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How Do You Win Webby Awards? Super Strategic Basic ‘Agency’ And CEO Matt Faulk Are Not Remotely Basic. That Is What This Podcast Is All About.

Here is some insightful inspiration for you and your agency all the way from California. Hear how Basic, a winner, wins notoriety, the trust of leading clients, and the industry…  should help you grow your own agency – and career.

Meet Matt Faulk, the CEO of Basic, a multi-office branding & digital design & experience “advertising” agency that works with uber-creative clients like Google, Airbnb, Patagonia, Apple, and Beats by Dre.

Check out our conversation about the agency, its vision, where the world of marketing must go, and how Basic grows its client roster by just being seriously good at what they do.

Want more? Basic is a supersonic Webby Awards winner (check out this list), more than like anyone. Let’s face it, awards are a good thing. The right ones get you more clients. Here is my master list of advertising and design awards.

In addition to having a stellar client and program history, Basic also delivers one of the smartest, coolest, and well-listened to advertising podcasts in the biz – BRANDBEATS.

 

SHOW LINKS

Matt Faulk – LinkedIn.

Basic.

BRANDBEATS Podcast.

Webby Awards.

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe to Advertising Stories Whenever you Listen To Podcasts. Please Tell Your Advertising Friends To Put Advertising Stories between their ears. I LOVE word of mouth.

How A Small Digital Advertising Agency Beats The Big Agencies

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Kent Lewis And His Portland Anvil Digital Agency Beats The Big Agencies.

Listen to how an agency owner drives business, delivers strong digital marketing opinions, and discusses how important community work is.

Kent Lewis is the founder and President of Portland’s Anvil Media, a small digital advertising agency. “Small” is in many ways a bad definer since Anvil drives large client business better than the mega agencies. Anvil is known for its expertise in delivering analytics, search engine, and social media marketing services.

Anvil and Kent have been recognized across the universe having won recognition including Oregon Business Magazine: 100 Best Places to Work: Portland Business Journal’s Fastest-Growing Private 100 Companies and Clutch’s Top Pay-per-Click and SEO Agency in America. Kent was also named one of Portland’s 40 under 40.

Kent is the founder of pdxMindshare and SEMpdx and its Engage Marketing Conference event. His give-back genes rule.

SHOW LINKS

Kent Lewis and Anvil Media

Base Camp Barrel-Aged Imperial S’more Stout

The WayBack Machine 

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe to Advertising Stories Whenever you Listen To Podcasts. Please Tell Your Advertising Friends.

A Deep Dive Into The Birth Of Podcasting With Rob Walch Of Libsyn

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Part Two: Rob Walch of Libsyn and Podcast411 – The Lowdown And A Dive Into The Birth Of Podcasting In This 2006 Interview.

You know this, right? The word Podcast comes from the combination of iPod and broadcast. Do you know that Apple made podcasting what it is today? You also know that the beauty of podcasting is the instant delivery to your device via an RSS feed.? But, do you really know all of the early history? This episode of Advertising Stories will bring you up to speed on the birth of podcasting.

By mid-2006 Rob Walch had already recorded 149 episodes on his popular podcast411 show. He also knew more about podcasting than anyone in the industry, still is, and he is brutally articulate in this 2006 interview.

One interesting point rob makes is that today’s politicians should use podcasting to get their message out. Podcasting is free; it is not controlled by the FCC; it can be any length and is very personal. It is 2020… where are the political podcasts? No, not the ranting shows. The shows from the candidates themselves.

This entertaining and informative conversation was first recorded in 2006 on my advertising agency’s podcast series, The 360 View. I had just started a marketing podcast, a bit early, but knew that I needed Rob’s perspective on this burgeoning communication platform. He was right then and continues to be an industry visionary.

Rob has been a leader in the world of podcasting since 2004. No one knew more about where podcasting was and IS now going than Rob. Rob’s podCast411 is where it all started and is worth a visit. If you are a broadcaster, publisher, or listener, Rob’s history and insights will help you understand why podcasting is booming.

Make sure you meet Rob on LinkedIn — plus he is now VP of Podcaster Relations at Libsyn. There will soon be a follow-up episode. Stay tuned.

Check out Part One:  Rob Walch | Predicting The Future Of Podcasting. Was He Right? Spoiler Alert… Yes. | EP: 004

SHOW LINKS

Rob Walch and podCast411

Rob on LinkedIn

libsyn

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe to Advertising Stories Whenever you Listen To Podcasts. Please Tell Your Advertising Friends.