Would You Like Your Advertising Agency And TV Commercial On The Front Page Of The New York Times Because You Lost an $80 Million Advertising Agency Account? Not This Executive Creative Director. Not This Time.
Let’s just start with 1988’s The New York Times headline
Cigarette Maker Cuts Off Agency That Made Smoking-Ban TV Ads
Patrick Peduto was the ECD and I was the Management Supervisor on Saatchi’s Northwest Airlines account. We were just doing our jobs, even super well, when unbeknownst to us, RJR Nabisco simply got pissed off at one of our Northwest Airlines commercials.
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