Contrary to (some) popular belief, Gary Vaynerchuk actually loves you and your advertising agency. He wants to help you grow. Here is my take on today’s Gary Vaynerchuk plus a rather inspiring B2B marketing video. FYI: One of my best-read blog posts is “Gary Vaynerchuk Is Full Of Shit.” It is a response to his […]
Tag Archives: ad agency
The Idiocy Of Ad Agency Christmas Giving
Yes, Ad Agency Christmas Giving Is Stupid It is that time of year again. The time that many an ad agency decides that it is a great time of year to add to the ad agency Christmas giving clutter. Am I being Grinch-like? You bet. Does your ad agency send out Christmas cards or gifts […]
The Secrets of Advertising Agency Business Development
The Not So Secrets of Advertising Agency Business Development Do you think that advertising agency business development is hard? Try getting featured on Spotify or on stage at Coachella or Carnegie Hall. OK, so how do you get to Carnegie Hall? Well, you know the answer: Practice, Practice, Practice. That really means having objectives, strategies, […]
What Do Advertising Clients Want? I Asked A Real Mad Men Man
I asked a real Mad Men man, a senior exec at the Association of National Advertisers, and a long-time playa in the industry, about the current state of the advertising industry. Most importantly, “what do advertising clients want?” Here are some answers that should be digested and could impact your agency’s business strategy no matter […]
Fire Your Advertising Copywriter
Is it time to fire your advertising copywriter? OK, I am just kidding. I like copywriters. In fact, many of my best friends are copywriters. OK, OK. I recently played with an AI writing tool called Talk To A Transformer. From the website: Built by Adam King (@adamdanielking) as an easier way to play with […]