Tag Archives: ad agency

Advertising Agency Recession Freakout

Advertising Agency Prosperity During A Recession – Fuhgedaboudit Is your advertising agency ready for the next recession? Have you been thinking that the current sweet economy that has helped the small and medium-sized advertising agency market to prosper in the past couple of years was going to last forever? Well, the time has come to […]

How to Build A Winning Advertising Agency New Business Program

This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development is now a 24/7 operation. Here is some advice on how to deliver. By the way, this post currently has over 32,900 views. The post’s popularity is due to three key reasons: […]

How To Outsource Linkedin Business Development

Is It Time To Outsource Your Advertising Agency’s LinkedIn Marketing? Advertising agencies often ask me if I can help them outsource their business development operations. This happens with such frequency that I thought I’d occasionally point to a quality third-party resource. Here is a company that can help you outsource your Linkedin marketing. Lead Cookie […]

The Best Marketing Podcast

Could There Be The Best Marketing Podcast? It seems that everyone has their favorite or best marketing podcast. Maybe you have or want one. I know from talking to my advertising agency clients that many agency leaders are thinking about developing and publishing their own podcast – if they are not already out there already. […]

Anatomy Of An Advertising Agency Pitch: Part One

Anatomy Of An Advertising Agency Pitch This interview with Tony Mikes, Founder of the Second Wind Network, is a first-person perspective by an advertising agency management and business development leader who sat on the client side of an important ad agency pitch. It is an enlightening review of how advertising agencies performed, or didn’t, in […]