SHERPA The Book Is Almost There
I chose the title SHERPA for my upcoming book because it will soon be the ultimate guide to building and running a kick-ass advertising agency.
I just asked ChatGPT for a definition of Sherpa:
“A Sherpa is a member of an ethnic group of people who primarily live in the Himalayas of Nepal. They are known for their expertise in mountaineering and guiding climbers and trekkers through the mountainous terrain of the region. Sherpas are often employed as guides, porters, and helpers by mountaineering expeditions seeking to climb the many peaks in the region, including Mount Everest, the highest mountain in the world.
The term “Sherpa” has also come to be used more broadly to refer to anyone who serves as a guide or assistant, particularly in a cultural or social context. For example, in business or politics, a “sherpa” may be someone who helps to guide or facilitate negotiations or decision-making processes.”
I’ve guided before via “The Levitan Pitch”.
Yes, I Know.
Calling the book SHERPA and by relationship, me as a sherpa guide might be a bit much. But, hey, it is my book. Stay tuned.