Try Not To Weep When You Read ADWEAK.
6 Years Later: My 2021 take on my 2015 ADWEAK take
I thought that I’d update my 2015 (yes, 2015) blog post about the wonderfully endearing but way too insightful and painful ADWEAK take on the advertising industry. I’m re-upping my extremely positive perspective on ADWEAK because they have begun to up their use of LinkedIn so I see them daily.
And, because they talk about themselves like this – like humans:
What began as a fun parody Twitter account has become a full-blown creative studio. @Adweak has grown organically to over 75k followers with an average of over 3 million impressions a month. But snarky tweets don’t pay the bills. Our real job is working with brands and agencies on a wide variety of creative projects. You name it, we’ve done it. We have a shit-ton of experience with agencies (TBWA\Chiat Day, BBDO, Deutsch, DDB and more) and brands (PlayStation, HBO, Dr. Pepper, Energizer and the list goes on).
We’re good, we’re fast and we’re not A-holes.
ADWEAK – Attitude Is Good
Hey, most advertising agencies have little to no attitude & point of difference. They kinda all use the same lingo and would never say ‘shit‘ or ‘A-hole’ in their descriptor copy. There is little attempt to break out of the crowd. I am talking about having a strong and competitive positioning; established expertise and a smart messaging system that makes them unignorable.
Too bad. But, wait, there’s more. Here are some of the painful but all-too-true ADWEAK posts that blast out to their 81,000 Twitter followers. To put that number in perspective, 20-year-old Digitas North America has 66,000 Twitter followers.
Current favs… cause they are all too spot on.
BREAKING: VMLY&R Considers Adding More Letters To Name
BREAKING: After Several Rounds Of Presentations, New Business Client Informs Agencies They’re Going To Hold Off Making Decision Until Early Next Year
BREAKING: Agency Forced To Revise Schedule To One Day For Creative Development, Three Weeks For Client Approvals
BREAKING: Charmin Toilet Paper Challenges Agency To Make Them A “Lifestyle” Brand (LOL< I actually think that Charmin is a daily lifestyle brand…)
OK, I’ll stop. But first. If you are a client looking for different and unignorable, give these guys a shout: firstname.lastname@example.org
Back to my 2015 Post
ADWEAK joined Twitter in 2008 as @adweak. In case you are speed reading this is not… Adweek, the advertising news magazine [Read more…] about Try Not To Weep When You Read ADWEAK