In This Podcast, Bob Hoffman, The Ad Contrarian, Delivers His View On How To Make Smarter Advertising Agency Presentations and Pitching For That New Account.
A slight update to an older post about my Bob Hoffman interview as a way to point out one of my primary expertise zones – how to create winning advertising agency presentations… we are supposed to be a bit self-loving, right?
I have a prospective agency client in Europe. She has a new business pitch to nail before we are going to talk about my services so I sent her a list of my writings on pitching and am telling her to buy my book, The Levitan Pitch (see it at the top of this page).
To help YOU win more business, go to this omnibus page loaded with my pitch thinking and while drinking a milkshake, arak, or a nice red wine, scroll through the list and as I say, Win More Pitches.
Back To Bob and Building Smarter Advertising Agency Presentations
In this podcast interview, we share the A.I. version of Bob Hoffman’s interview with me about the advertising agency pitch process. Bob tells it like it is. He is not known for being tepid. The interview is from my extremely best-selling book, “The Levitan Pitch. Buy This Book. Win More Pitches.”
Bob Hoffman is the Chief Aggravation Officer at The Type A Group, and much more. I’ll just save some time and let Bob tell you about himself:
“Bob is the author of five Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menace” exposed many of the dangerous data abuse practices that are now making international headlines. It was selected “Best of Marketing 2017.”
He is the creator of the popular “The Ad Contrarian” newsletter, named one of the world’s most influential marketing and advertising voices by Business Insider.”
SHOW LINKS
The Levitan Pitch. Buy This Book. Win More Pitches.
I just read Bob Hoffman’s take on advertising agency presentations over at Peter Levitan’s blog, and it’s spot-on! His insights are a breath of fresh air in an industry often drowned in jargon. Hoffman’s no-nonsense approach is exactly what we need to cut through the clutter and create compelling presentations. Kudos!