But First: An Advertising Agency Survival Guide Here is a comprehensive guide that will help your agency become a winner in today’s crazy advertising marketplace – The Advertising Agency Survival Guide. Part I: The Advertising Agency Position – The Heart Of Your Agency And Reason For Being An updated look at how to build a […]
What I Learned At Saatchi & Saatchi Advertising – It Is Relevant Today I got educated at Saatchi & Saatchi Advertising. I applied my learning to a career that spanned GM of the Minneapolis office, to London and Europe, to two Internet startups, my own agency, and now my advertising agency consultancy. I learned about […]
Repeated For Effect: Here are three important social media content terms and strategies to add to your advertising agency’s 2020 marketing plan. The world of social media “content” (what a strange, and a bit anti-descriptive, term) is going through major changes and increasing challenges. Getting seen is muy difficult. Example: there are now over 500 […]
Here Are Three Advertising Agency Quotes To Help You Focus On Business Development Mario Andretti The first quote is from Mario Andretti. Andretti won races in Formula 1 (a world champion), NASCAR, IndyCar (three-time champion), and World Sportscar Championship. This is a serious dude. The quote is intended to kick you in your ass. “If […]
How Do Clients Find Their Next Advertising Agency? One of the more challenging questions I ask my advertising agency business development clients is, “How do your prospective advertising, design, digital or PR clients find your advertising agency?” In most cases, the number one answer is referrals or WOM. Of course, of course, this is a […]