One of the tenets of my business development system is the understanding that your advertising agency will get fired by virtually every one of your project work and AOR clients. This means that you better be out there finding your next set of clients because your current clients will sooner or later walk out […]
Tag Archives: new business
A New Business Plan For An Advertising Agency
10/12/10: Twas Time For A New Business Plan Before I sold my Portland agency, I spent some time thinking through what a new, an evolutionary, a smarter, competitive and higher profit advertising agency business plan might look like. Simply put, how could we make more money? This is what I was what I was thinking 8 […]
Nootropics, Brain Food For Advertising
Nootropics And Advertising UPDATE: I originally wrote this 18 months ago and promised an update. I did not receive enough benefit – as in, making me enough of a smarter boy to merit ingesting the nootropics and the cost. It would have been nice to tell you that I became Bradley Cooper. Back to the […]
See How Advertising Agency Humor Can Sell You
When I owned my Portland advertising agency I was always looking for a way to really grab the attention of a business development prospect the second they hit our home page. I mean grab them. Excite them. Hold them. Sell them. An approach that I considered over and over was to have a stand-up comedian […]
What’s Your Smart Guest Blog Pitch?
I’ve done a fair amount of guest blogging on advertising and marketing industry websites to drive my awareness within the advertising agency market. Based on this experience, I strongly recommend the guest blog opportunity to my agency clients and give them both strategic and tactical methods to amplify their messaging on OPW – other people’s […]