A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This award list gets updated. Let me know if I am missing anything. Note, Note: While your ad agency tries hard to drive traffic to its website, the secret (OK, it isn’t a secret) is to […]
Tag Archives: new business
How Strategy and Brains Drive Attention and Sales
The Art Of Strategy And Sales You are about to read one of many interviews with advertising geniuses that are in The Levitan Pitch. my book on pitching and presenting. You can buy the book from Amazon and I make is really easy at the top of this page. If you are in a hurry, […]
Advertising Agency Business Development & Cold Calling
Eeeew, Advertising Agency Cold Calling One of my advertising agency business development clients asked me today if cold calling was better than doing nothing. I responded that cold calling is so ineffectual that he might just want to do nothing. Of course, we had a more in-depth conversation about objectives, strategy and tactics — but […]
Is Your Agency Going To Wipeout? Stop Being Complacent.
Advice From An Advertising Agency CEO – Learn How To Ride The Waves So, how is the agency world doing? Are you guys happy? Worried? Running smart advertising agency business development programs? Have a big new business pipeline? Not? I recently asked one of my advertising agency owner friends what he thought was going on […]
Is Your Advertising Agency Underpaid?
This post is about the underpaid advertising agency. As in, your advertising agency is probably underpaid – or under managed. Or both. Believe me, they are connected. To be cute, this post is about the three P’s… Profit, Process and Podcast. Don’t forget to scroll down and listen to the podcast. In the meantime… I […]