Buy This Best Selling Book To Win More Advertising Agency Accounts.

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I ran business development at Saatchi & Saatchi Advertising, at my own Portland agency and raised over $15 million for my two Internet start-ups. I’ve distilled over 20 years of creating winning presentation strategies into this comprehensive 250-page ‘how to’ book that is focused on helping your agency team win more pitches.
Peter Levitan

What You Will Learn

  • Chapters One & Two

    These chapters reveal the very high cost of failing to run well-crafted, efficient pitches. Chapter One includes an instructive and humorous story about the worst advertising pitch ever… for the global Adidas account at Saatchi London. Chapter Two offers a system for how to choose which pitches to go for and which must be avoided.
  • Chapters Three & Four

    Chapter Three begins to help you position your pitch and presentation for success by learning how you will understand the client’s mindset, type of assignment and what style of agency and relationship the client is actually looking for. Chapter Four covers “The 12 Deadliest Presentation Mistakes” that must be avoided to win that new account.
  • Chapter Five

    This detailed chapter is a ‘how-to’ of 30 techniques on how to build a brilliant presentation that will increase your odds of winning. These ideas cover the three major elements of a successful pitch: process management, content development, and how to craft a compelling presentation. Each element is supported by an insight that offers a fast way to achieve these objectives.
  • Chapters Six & Seven

    These chapters deliver insightful interviews with advertising industry leaders. You’ll get valuable learning via 14 interviews with a range of clients, presentation gurus, and industry association experts. Finally, the book includes real-world insights from 16 of the world’s leading search consultants. Believe me, they’ve heard it all.

Book Reviews

  • “I possibly have read every book about agency pitches and none come close to the rich, detailed information and guidance that you will find in this book. The book lives up to its title. I highly recommend that every advertising, digital, media and PR agency principal read it.”
    Michael Gass, CEO, Fuel Lines
  • “Peter Levitan thinks he knows how to make it happen. After reading his book, The Levitan Pitch. Buy This Book. Win More Pitches. I believe him. He’s an industry veteran who has pitched and won all kinds of major accounts for major agencies, and he’s currently writing and training the next generation of agencies. If you’re trying to figure out how to win more business (and who isn’t?), this is just for you.”
    Mitch Joel, CEO WPP’s Mirum Agency, Montreal
  • “You get it all in this book. Peter Levitan presents insights gleaned from global pitches for multi-national brands all the way down to the local and regional level. With the significant funds you invest in pitching, how can you not afford to make a small investment in a resource like this? It's a gem.”
    Russ Stoddard, CEO Oliver Russell Agency, Boise
  • “Peter Levitan was considered one of Saatchi & Saatchi Advertising's new business and pitch masters. After reading his book, I was not surprised that he laid down the definitive advertising agency pitch ‘how-to’ book. Peter combines his business development work for the world’s largest agency with his experience as a small ad agency owner.”
    Robert E. Peterson, President, Wickaboag Consulting Group, Tokyo

Check It Out Now!

Download A FREE
Chapter Here!


Like Winning? Buy The Book.