HOW TO BUILD A KICK-ASS ADVERTISING AGENCY.

Book Reviews

• “As someone who has experienced the challenges of establishing a business in a dynamic industry, Peter's advice is not just theoretical; it's rooted in real-world experiences. "How To Build A Kick-Ass Advertising Agency" really is a must-read for anyone aspiring to thrive in the advertising industry.”

  Lee McKnight, VP, RSW/US
• “Peter's latest offering paints a vivid portrait of the advertising world with the brush strokes of experience, knowledge, and wit. His expertly woven tales of industry insights and challenges remind us why we commit our minds, hearts, and the occasional two-martini lunch to the crafting of campaigns.”

  Don Gaper, A Shy Agency Owner
• “Peter Levitan has delivered the go-to guide for building an agency. I expected “How To Build A Kick-Ass Advertising Agency” to be like most of the other agency books I've read—a waste of time and money. Instead, I found it to be smart, accessible, and entertaining.”

  Lorraine Schuchart, CEO, Prosper for Purpose
• “Peter Levitan was considered one of Saatchi & Saatchi Advertising's new business and pitch masters. After reading "Kick-Ass", I was not surprised that he laid down the definitive advertising agency "how-to" book. Peter combines his business development work for the world’s largest agency with his experience as a small ad agency owner.”

  Robert E. Peterson, President, Wickaboag Consulting Group, Tokyo