27 in-depth chapters covering all aspects of how to grow, manage and prosper in today’s marketing agency universe.

Download A FREE
Chapter Here.


Higher Profits Today.

This book delivers. It is based on my experience running global business development at Saatchi and Saatchi advertising, CEO of a hot Portland agency, coaching over 100 agencies of all sizes and creating two Internet industry leading companies where I was an agency client.
Peter Levitan

What You Will Learn

    • Why we love advertising and marketing.
    • A one-page business plan.
    • Benchmark Agencies.
    • People management.
    • Positioning power in a saturated market.
    • How to be an Unignorable agency brand.
    • Best of class thought leadership.
    • The power of personal branding.
    • How to drive quality leads faster.
    • How to manage 24/7 business development.
    • The optimal agency website.
    • Account-based marketing programs.
    • Client growth tactics.
    • How to buy and sell an agency.

Book Reviews

  • “As someone who has experienced the challenges of establishing a business in a dynamic industry, Peter's advice is not just theoretical; it's rooted in real-world experiences. "How To Build A Kick-Ass Advertising Agency" really is a must-read for anyone aspiring to thrive in the advertising industry.”
    Lee McKnight, VP, RSW/US
  • “Peter's latest offering paints a vivid portrait of the advertising world with the brush strokes of experience, knowledge, and wit. His expertly woven tales of industry insights and challenges remind us why we commit our minds, hearts, and the occasional two-martini lunch to the crafting of campaigns.”
    Don Gaper, A Shy Agency Owner
  • “Peter Levitan has delivered the go-to guide for building an agency. I expected “How To Build A Kick-Ass Advertising Agency” to be like most of the other agency books I've read—a waste of time and money. Instead, I found it to be smart, accessible, and entertaining.”
    Lorraine Schuchart, CEO, Prosper for Purpose
  • “Peter Levitan was considered one of Saatchi & Saatchi Advertising's new business and pitch masters. After reading "Kick-Ass", I was not surprised that he laid down the definitive advertising agency "how-to" book. Peter combines his business development work for the world’s largest agency with his experience as a small ad agency owner.”
    Robert E. Peterson, President, Wickaboag Consulting Group, Tokyo

Check It Out Now!

Download A FREE
Chapter Here!


Higher Profits Today.