Australia’s Darren Woolley On The Art And Science Of Advertising Agency Searches and New Business Pitches. Whether or not your agency will ever be included in a search run by an agency search consultant, experienced search experts can help us all better understand elements of the search process and how clients select agencies. To get an […]
Tag Archives: Pitching
How Strategy and Brains Drive Attention and Sales
The Art Of Strategy And Sales You are about to read one of many interviews with advertising geniuses that are in The Levitan Pitch. my book on pitching and presenting. You can buy the book from Amazon and I make is really easy at the top of this page. If you are in a hurry, […]
Pitch Consultants Advice For Advertising Agencies
Advice For Advertising Agencies That Want to Win A chunk of my book on how to win more advertising agency pitches included interviews with industry playas. These folks were agency owners, 4A’s execs, search and pitch consultants, procurement decision makers and legal experts. Many readers found these interviews to be invaluable in helping to craft […]
Does Your Advertising Agency Use Interpersonal Chemistry To Win New Business?
Interpersonal Chemistry Is A Critical Factor In Winning New Advertising Accounts So, you want to win that new account for your advertising agency. A critical factor to get to GO is to build interpersonal chemistry between you and your prospective client. Here are some insights from my book on pitching and an interview with a leader […]
Interpersonal Chemistry and Body Language
Interpersonal Chemistry and Body Language and Sales Many pitches are won not because you are brilliant, but because the client simply likes you. I’ve sat on both sides of the advertising agency and client sales table and I can safely say, from my client side, that interpersonal chemistry is a critical factor in agency selection […]