Tag Archives: ad agency

Where Do Advertising Agency Clients Search? Could Be Agency Spotter

  Where do advertising agency clients go to search for new agencies? To answer this critical question, you have to think like a client. However, putting yourself in the shoes of a client looking for that new shiny advertising, digital, etc. agency is not easy. Some client prospects are sophisticated buyers, more are not. Some […]

Advertising Agency Searches and New Business Pitches: An Interview With Darren Wooley

Australia’s Darren Woolley On The Art And Science Of Advertising Agency Searches and New Business Pitches. With thousands of advertising, design, digital and PR agencies to choose from, prospective clients need a little help in making their selection. One way is for agencies to ‘advertise’. That means getting your agency awareness up. I discuss a how-to […]

Video And An Advertising Agency Sales Pitch

I’m in L.A. doing some work with agencies and a local micro-photo-series for my global The People project. While waiting to get started shooting on Venice Beach, I hit up the Social Media Marketing podcast – one of my long-term get-smarter podcasts. I landed on a really good one. I highly recommend that you listen […]

10 Ways To Advertise Your Advertising Agency

Do you advertise your advertising agency? Based on my industry experience, most do not. This means that agencies are not aiming and tailoring their primary sales messages to their target audiences. This post offers 10 ways to advertise your advertising agency as well as the why you should to it, like, yesterday. Caveat: You should […]

Top Advertising And Design Awards

A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This award list gets updated. Let me know if I am missing anything. Note, Note: While your ad agency tries hard to drive traffic to its website, the secret (OK, it isn’t a secret) is to […]