Tag Archives: ad agency

You And Your Blog Posts Are Getting Older

I’ve been thinking lately about the dates on my blog posts. Like when is a blog post perceived as too old? Is there a point when y’all start to think that the posts are getting too gray? Quick Background I launched my advertising agency business development blog in 2013. I now have over 650 blog […]

Your Advertising Agency Will Get Fired

  One of the tenets of my business development system is the understanding that your advertising agency will get fired by virtually every one of your project work and AOR clients. This means that you better be out there finding your next set of clients because your current clients will sooner or later walk out […]

3 Thoughts On Advertising

Actually 4 Thoughts On Advertising Here are some thoughts on advertising driven by four recent reads. What If There Was No Advertising? Imagine a world where all advertising was erased from the environment. That means no more escalator, or bathroom stall ads; no more behavioral retargeting; movies and tv shows without commercials (oh, that’s Netflix); […]

Advertising Agencies, Nerds And Digital Marketing

This is a post about advertising agencies and the ongoing move to digital marketing and as a result, the need for more nerds. In this case, I mean a single-minded person that is highly focused on a technical field, like mobile advertising; programmatic media, database marketing or, well you get it. Stick with me on this […]

Would You Buy Your Advertising Agency?

If You Put Your Advertising Agency Up For Sale… Would You Buy It? I could turn the important question, “Would you buy your advertising agency?” into a long blog post. But, good news, I won’t. I’ll get to the point. I just finished listening to Kara Swisher interview Khosla Ventures’ partner Keith Rabois – On The Future […]