tv commercial

A Lost $80 Million Advertising Agency Account That Rocked The Ad World

Peter · July 1, 2020 · 3 Comments

Would You Like Your Advertising Agency And TV Commercial On The Front Page Of The New York Times Because You Lost an $80 Million Advertising Agency Account? Not This Executive Creative Director. Not This Time.

Let’s just start with 1988’s The New York Times headline

Cigarette Maker Cuts Off Agency That Made Smoking-Ban TV Ads

Patrick Peduto was the ECD and I was the Management Supervisor on Saatchi’s Northwest Airlines account. We were just doing our jobs, even super well, when unbeknownst to us, RJR Nabisco simply got pissed off at one of our Northwest Airlines commercials.

SHOW LINKS

Patrick Peduto On LinkedIn

New York Times RJR Nabisco Article

Northwest Airlines No Smoking TV Commercial

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A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Apple or British Airways?

Peter · December 31, 2018 · 1 Comment

Does Apple Know Its Advertising History?

Is Apple’s derivative “Color Flood” Parkour TV ad OK?

It might be if it was actually better strategically or creatively than Saatchi’s famous 1989 face TV commercial for British Airways.

I see things like this look-alike ad and I wonder if the director knows ad history… Or?

Regardless, look at the Apple ad and then the Face commercial. It was produced at the height of Saatchi’s excellence and fame. I opened every new business pitch with it.

After you look at the ads, check out some advertising history from Revolvy.

How John Oliver Became One Of The Few Fantasy Sports Winners

Peter · November 16, 2015 · Leave a Comment

Fantasy Sports and John Oliver’s Daily Fantasy Sports Commercial: Yes You Can Be A Winner

You know fantasy sports is gambling and that’s why it’s actually illegal, for really stupid bored people who like to lose (and gamble), is addictive and has gotten virtually every major media and sports company to invest. I’d say ,”go figure” but, ya know, it’s just capitalism, baby.

Oh, it also makes a bit of cash – but not, apparently for 90+% of the players. But, you knew that.

That said. watch this John Oliver TV commercial and LAUGH.

From ADWEEK: Is TV Dead? (Um, Seems So)

Peter · May 3, 2014 · Leave a Comment

Guess ya just gotta try to sell some advertising magazines. Case in point… “Is TV Dead” care of ADWEEK.

But… ADWEEK is correcto. Its a slow death, but a death nonetheless.

No real surprise, we are shifting from watching the big box to watching TV shows, movies and videos on the Internet and mobile devices. See the fast-paced shift in the Business Insider chart below.

So, how is your advertising agency’s video expertise? If you are an agency that is / was good at writing and producing great TV advertising then just shift focus. Use those really hard to get skills and go lighter, faster, smaller into the growing world of video. Did I say faster?

Total Media Spending Going Up

Peter · August 22, 2013 · Leave a Comment

A good thing… marketing budgets are going up. Highlights:

TV remains king.

Digital growing by more than $5 billion per year.

Mobile expected to grow by $22.6 billion in next 4 years.

And, surprisingly, print holds steady.