Guess ya just gotta try to sell some advertising magazines. Case in point… “Is TV Dead” care of ADWEEK.
But… ADWEEK is correcto. Its a slow death, but a death nonetheless.
No real surprise, we are shifting from watching the big box to watching TV shows, movies and videos on the Internet and mobile devices. See the fast-paced shift in the Business Insider chart below.
So, how is your advertising agency’s video expertise? If you are an agency that is / was good at writing and producing great TV advertising then just shift focus. Use those really hard to get skills and go lighter, faster, smaller into the growing world of video. Did I say faster?