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Smart Agencies

The Big Advertising Agency Resource List

Peter · June 6, 2024 · 16 Comments

Advertising Agency Resource List – Updated Often

advertising agency resourceThe advertising agency resource was recently updated with three new AI information tools. I use them.

My Advertising Agency Resource List is often curated to help advertising, digital, design, and PR agencies easily find the inspiration and industry resources to help you build killer agencies and careers.

FYI: According to Google, people spend mucho minutes perusing this long list.

If I were you, I’d grab a glass of Larkmead Cabernet Sauvignon 2016 (LOL only $150 or a nice craft beer – a bit less expensive) and check out all of these links. I guarantee that at least one of these websites and/or tools will help you or your team grow your agency.

A kudo from David Ogilvy: “I wish I had this advertising resource list when I was in the ad biz. All I had was my brain.”

OK, one more. Go here: Corleone offer. 

New Resources.

AI Related… Websites + A Podcast Just For Marketers + YouTube

Marketing Intelligence Institute: From Paul Roetzer (super smart marketer for eons) on how to use AI in marketing and advertising. Read it, attend their seminars, and listen to their “Artificial Intelligence Show” podcast. Do it!

Decode: A daily news and info resource. Decode “unlocks exclusive access to Decode’s ultimate AI tool book, with 500+ verified, vetted, and powerful tools across 40+ categories.” Includes AI tutorials, lists of what’s new, etc. A smart one.

Superhuman: Yes, more info and news. Their words — “Learn how to leverage AI to boost your productivity and accelerate your career. Join the world’s biggest AI newsletter with 650,000+ readers from companies like Apple, Amazon, Google, Meta, Microsoft and more.”

AI Tool Report: Yes…. More… “Learn AI in 5 minutes a day. We’ll teach you how to save time and earn more with AI. Join 500,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.”

Matt Wolfe: A rather beyond-decent YouTube channel dedicated to AI.

A Short But Sweet List of The Best AI Directories For Marketers

We are all a bit (understatement) overwhelmed with the barrage of new AI tools. To help sort this overload, here is a list of what I think are today’s easiest-to-use AI directories for marketers. Note, this is a short list.

Futurepedia – From Google Bard: “This directory is one of the largest and most comprehensive, with over 3,000 AI tools and resources listed. It’s a great place to find AI tools for a variety of tasks, including machine learning, natural language processing, and computer vision.” Just today… 18 new tools. Yikes.

Zain Kahn’s Superhuman – The world’s biggest AI newsletter with 350k+ readers.

Marketing AI Show –  THE best AI podcast for marketers.

iLib – AI websites listed by popularity.

Product Hunt – As they say: “Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.”

Crunchbase – A comprehensive list of AI startups. Wowzer, this is a hot venture universe. Go find your new marketing agency client here.

GPTE – Just in case you need MORE!

[Read more…] about The Big Advertising Agency Resource List

How To Start, Grow and Sell An Advertising Agency

Peter · May 16, 2024 · Leave a Comment

How To Start an Advertising Agency. Next: How to Grow and Eventually Sell it.

Start an advertising agencyThe decision to start an advertising agency in the current business environment requires a judicious evaluation of industry dynamics and market forces. While the advertising sector has demonstrated resilient growth, propelled by burgeoning digital ad expenditures and the escalating demand for specialized services like influencer and even TikTok marketing, the landscape is punctuated by countervailing headwinds.

On the upside, the normalization of remote work paradigms in the post-pandemic era has engendered a set of lean agency models, facilitating access to a geographically dispersed talent pool while mitigating overhead costs. Simultaneously, niche players adroitly carve out specialized verticals or service offerings could potentially unlock unique value propositions.

However, the macroeconomic uncertainty looming on the horizon poses a formidable challenge. Advertising expenditures have historically been among the first casualties when corporations undertake cost-cutting measures during periods of economic contraction. This cyclical vulnerability could potentially dampen demand for agency services. That said, my having lived through multiple recessions has shown me that agencies have continuously prospered over time.

Moreover, the industry’s competitive intensity cannot be overlooked. There is no one count… but clients have thousands of agency skill-set choices – from networks to savvy ex-creative directors. Plus, attracting and retaining top-tier creative, strategic, and digital expertise is an ongoing battle. The era of in-house agencies has not helped here.

Concurrently, client acquisition for fledgling agencies and freelancers that lack extensive portfolios and industry networks can be a tough undertaking in a sector characterized by market saturation and consolidation trends.

Ultimately, while opportune windows may exist for adroit entrepreneurs, a circumspect strategy that astutely navigates the sector’s headwinds is imperative. Meticulous planning, a persuasive value proposition that transcends competitors, and an acute alignment of the launch timeline with propitious economic conditions could elevate the probability of enduring success for the intrepid agency founder.

One could even give me a shout.

One Solution: Be Unignorable.

https://peterlevitan.com/wp-content/uploads/2023/05/The-Unignorable-Agency-Stand-Out-and-Drive-Interest.mp4

 

Another Big Picture Solution: Buy My Book… “How To Build a Kick-Ass Advertising Agency.”

 

 

 

 

Digging Into How To Start an Advertising Agency

Create a one-page business plan. its in the book.

Sales Cycles

Having run my business development consultancy for ten years, I see a cyclical pattern. Here are the three most important questions that agency managers ask me every week.

  • What is the best way to start an advertising agency?
  • What is the best – most efficient – way to grow my advertising agency?
  • How can I sell my advertising agency?

First, a definition. While I work with digital, PR, hybrid, experiential and other forms of agencies, I use the generic term advertising agency because “advertising” is still a universal term for marketing communications agencies. It is also the term that clients, and other industry people, search (see my post about how clients find agencies to see some research that supports the use of the advertising word).

But, But: Digital Agencies have taken over search: This is a look at a couple of marketing communications search terms from Google Trends: ‘Advertising Agency, ‘’ Digital Agency,’ and ‘PR Agency.’ People still dig the universal term.

 

how to start an advertising agency

 

 

 

 

 

 

 

 

 

 

 

OK, back to the three questions and what I’ll call topline answers.

What is the best way to start an advertising agency?

Before you decide to start an advertising agency, ask yourself why you want to do this? If this question sounds ridiculous – it isn’t. I talk to enough burgeoning agency entrepreneurs to know that many do not spend the time to think through the WHY. Here are some of the questions asked and advice I give.

WHY? #1: It’s Fun

[Read more…] about How To Start, Grow and Sell An Advertising Agency

A Faster Path To Become A Leading Advertising Agency

Peter · April 26, 2024 · 1 Comment

There Are Zillions of Advertising and Marketing Agencies—Only The Unignorable Win.

I made this 10-minute, fabulous, insightful presentation on how to be the leading advertising agency for AAR Partners—the leading agency search consultancy. Check out their Agency Growth Program.

https://peterlevitan.com/wp-content/uploads/2024/04/The-Unignorable-Agency-Stand-Out-and-Drive-Interest.mp4

 

Let’s get real. This fast-to-the-point presentation (with smart examples of agencies that get it) discusses how crazy the agency marketplace is. Some say that there are over 4,000 agencies (advertising, marketing, performance, social, etc.) for clients to choose from. The only way you can break out from the pack is to make the decision is to want to break out from the pack. Does that sound simple? Well, it might be the best strategic move you could make.

MORE ways to become a leading advertising agency: While you are at it… here is a list of 34+ agency / client search consultants.

An Irresistible New Business Sales Pitch

Peter · April 10, 2024 · 2 Comments

new business sales pitchLove Our Sales Pitch & Then Love Us

Here is an example of an irresistible new business sales pitch. I’ll even call it unignorable. I think, know, that being unignorable in today’s oversaturated thought leadership universe is a MUST- get objective.

Imagine running a business development program that is so powerful your potential clients can’t ignore it. I am talking about the business development power of creating an agency brand position, business proposition, and, most importantly, a new business development sales pitch system that has become a must-read. And, even better, a must-read totally unignorable insight that must be passed around entire organizations.

Is this a Mission Impossible? No.

L2 and Me

L2 Business Intelligence for Digital L2 Business Intelligence for DigitalA few years ago when I was running the advertising agency Citrus, I discovered New York’s L2. L2 was a research company that zeroed in on luxury marketing. you might know it founder Scott Galloway.

Here is what L2 said about itself and it approach to thought leadership on its website: [Read more…] about An Irresistible New Business Sales Pitch

AI On The Best Dallas Advertising Agency

Peter · February 2, 2024 · Leave a Comment

What Is The Best Dallas Advertising Agency?

best Dallas advertising agencyI asked ChatGPT to recommend a few Dallas advertising agencies.

As more and more people turn to AI for recommendations, I thought, why not ask it for some advertising agency recommendations – in this case… what is the best Dallas advertising agency?. Here ya go…

This is important — Oh, how did these guys get on the list? Hey Dallas – are you on this list? Is your advertising agency SEO stuff optimized for AI search?

The Question and Answers:

Peter: “I need to find an advertising agency in Dallas that understands digital marketing. Can you recommend one?”

ChatGPT 4: “Based on a quick search, here’s what I discovered.

“If you’re looking for an advertising agency in Dallas that specializes in digital marketing, here are some highly regarded options:

  1. Agency Partner Interactive: Known for creating online experiences that significantly enhance business revenue, they offer services such as SEO consulting, technical analysis, and various online ads management. They have earned recognition from the SMU-Cox School of Business ‘Dallas 100’ list for 2020.

  2. Nativz: They specialize in digital marketing, data analytics, web design, and development. They are highly regarded for their expertise in marketing analytics, content creation, and digital advertising.

  3. Online Marketing Gurus: A global digital marketing firm, they are recognized for their performance-focused approach, especially in YouTube marketing, and have earned the trust of numerous international clients.

  4. Adapts Media: This agency is a Digital First creative marketing agency. They are experts in multi-pronged marketing strategies, including copywriting, content creation, SEO consulting, and on-page optimization.

  5. Wpromote: They are known for their challenger mindset and continuous optimization of digital campaigns. Their services include inbound marketing, integrated marketing, SEM, and marketing technology solutions.

  6. Redonk Marketing: A no-nonsense digital agency focused on user experiences that build brands, deepen customer relationships, and grow businesses. They specialize in creative and B2B digital services.

  7. Groove Jones: This creative technology company produces next-generation experiences for world-class brands, with a focus on AR/VR/MR/XR technologies.

  8. InboxArmy: Specializes in targeted email marketing solutions, offering transparent packages for businesses worldwide.

  9. Straight North: An internet marketing agency with a focus on SEO, PPC, and responsive websites.

  10. Thrive Internet Marketing Agency: Known for delivering significant improvements in online leads and conversion rates. They offer comprehensive digital marketing solutions including SEO, web design and development, social media marketing, and more.

Each of these agencies offers a unique set of skills and expertise, so the best choice depends on your specific needs and goals in digital marketing. It’s recommended to explore their websites and possibly reach out to them directly for more information about their services and how they might align with your requirements.”

Hmmm. Are these what you’d list as the best Dallas advertising agency?

Have you bought the definitive book on how to build a high-profit agency…?

How To Build A Kick-Ass Advertising Agency – If not, go for it.

 

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