Imagine that you are a desirable advertising agency client. The desirable (to me) client = has a decent budget; respects marketing and what my agency could do for them; has a famous name and are nice people (If I got three out of four of these attributes I was usually happy. My client Nike got […]
Category Archives: Smart Agencies
The Ultimate Advertising Agency List
How Do Clients Find Your Advertising Agency? Think List. I just reread this 2018 post and I laughed when I realized that I had left out a couple of ways that clients find advertising agencies. Both of these highly-searched websites require that you have a master plan for how to leverage their unique platforms. The platforms? […]
Top Advertising And Design Awards
A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This advertising awards list gets updated. Most recently on October 5, 2019. I updated The One Show listing and added the Ad Stars Awards. Let me know if I am missing an award. Note, Note: The […]
How Small Advertising Agencies Can Win Big Clients
A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large clients are now very attracted to small agencies. I’d imagine that this might not be a big surprise to you. Expert smaller agencies that deliver specialized services have been on the radar for a few years. However, you might not […]
Ad Age Small Agency Conference Podcast
The Ad Age Ad Lib podcast recently interviewed Sunday Dinner’s Lindsey Slaby just ahead of her appearance at the 2019 Ad Age Small Agency Conference. Since many of you did not attend the conference or religiously listen to the Ad Age podcast (sooo, much to do!), I thought I’d share a few of Lindsey’s […]