Category Archives: Smart Agencies

Does B2B Social Media Still Work?

Does B2B social media marketing still work for advertising agencies? I’ll get to that answer in a minute. Background: I have been thinking of writing a book on the why, how, when and when to move overseas. Thinking about this is a result of my being asked every week about the how and why I […]

B2B Ghosting Is Bullshit

B2B Ghosting Sucks. Do you know what ghosting is? Here is a definition… From a Google search. I believe that the definition works for both interpersonal relationships, the current common usage, and B2B interactions. The practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication. Why mention ghosting […]

The Big Advertising Agency Resource List

Advertising Agency Resource List – Updated Monthly May 20, 2019 Update. This list is updated every month. Let me know if there is a resource that should be included. My advertising agency resource list is curated to help advertising, digital, design and PR agencies easily find the inspiration and industry resources that will help y’all […]

How To Name Your Advertising Agency: Part One

How To Name Your Advertising Agency This is Part One of a two-part series on how to name your advertising agency (or, most businesses for that matter). Other than the gyrations that agencies constantly go through with how to position their agency (go here to see my advice on agency positioning); design and redesign their […]

Google Will Screw Your Ad Agency

Google is going to screw your ad agency. Or, better said, they are going to mess with your organic listing. Which means, that your ad agency will be harder to find. And, therefore screwed. Many of the ad, digital, etc. agencies I talk with tell me that their SEO is not delivering the power that […]