Google is going to screw your ad agency. Or, better said, they are going to mess with your organic listing. Which means, that your ad agency will be harder to find. And, therefore screwed. Many of the ad, digital, etc. agencies I talk with tell me that their SEO is not delivering the power that […]
Category Archives: Smart Agencies
Advertising and Ageism
Advertising and Ageism = Insanity I am going to discuss two forms of advertising and ageism. First, as it relates to agency staffing and second about the insanity of not marketing to the richest consumer market. Start Here: There are few areas of the advertising industrial complex that baffles more than rampant ageism. Here is […]
Where Do Advertising Agency Clients Search? Could Be Agency Spotter
Where do advertising agency clients go to search for new agencies? To answer this critical question, you have to think like a client. However, putting yourself in the shoes of a client looking for that new shiny advertising, digital, etc. agency is not easy. Some client prospects are sophisticated buyers, more are not. Some […]
Top Advertising And Design Awards
A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This advertising awards list gets updated. Most recently on 28 June 2019. Let me know if I am missing an award. Note, Note: While your ad agency tries hard to drive traffic to its website, the […]
Advertising Awards
A Judge On How Not To Win An Advertising Award I Am Stealing From A Genius To Help Your Agency Win An Advertising Award Warning: I will be testy here. Despite the fact that advertising agencies love winning the big advertising award – they shoot themselves in the foot when writing the entry. Too often […]