$2,250 For A Group-Grope Agency Coaches Seminar? Huh? WTF!
One of my California ad agency clients passed on an advertising agency coaching seminar email solicitation. She pointed out that two of my advertising agency coaching competitors are charging $2,250 for agency managers to attend a group seminar on agency positioning.
Huh, I’m like, $2,250 to attend a group-grope seminar that could not conceivably recognize or focus on the very unique challenges confronting individual, as in very different, advertising agencies. I’m sorry about two things. 1) Any coach charging $2,250 for what I am sure is a mostly canned seminar (just an educated guess) and, 2) Exploiting today’s advertising agency marketplace in a very challenging environment. By the way, here is a bit of the sales copy:
Experience the confidence that comes with deep expertise
Orientation Week: April 20, 2020 / All course modules drop the week of April 27, 2020 / $2,250 per firm principal
OK, Back To Free.
Do you need confidence? I got that.
I’ve been advising and coaching my ad agency clients that they need to hug their best clients. Give some strategic thinking away. No obligation. Provide brilliant, market-relevant insights for free. Keep your client friends close.
Hugging. Here is my free offer. I’d love to talk with you about your current issues and, importantly, opportunities – for free / no obligation. We’ll do some scenario planning I know its tough out there – I have some rather strong ideas.
Want to move fast? Contact me here.
By the way, if you would rather spend the $2,250, let me know and I will pass you along.
Leverage My Real Market Experience.
I’ve lived through multiple advertising recessions (albeit lighter than this one) as a Fortune 100 account director and director of business development at Saatchi (New York & London); the CEO founder of two Internet start-ups and the owner of my own two-office advertising agency. Plus, I’ve custom coached over 100 advertising agencies.
SO — Take me up on my free offer. Let’s talk specifically about your agency (not in a mushy group format), its management, staffing, clients and growth potential. Use my brain and experience to help you to position your agency for long-term success. For free. I’m giving back. Zero obligation. Keep your $$$.
One more thing, if you are looking to reposition your agency, as in being specialized, something I think you need to be doing right now, here is a link to my very well-read post on advertising agency positioning.