Actually, A New Advertising Award And A Pat On My Back I’m about to digress before I get to the new (to me) advertising award. I’ve had zillions of conversations with advertising agencies about why their agency blogs get little to no traffic. I have lots of reasons. However, a key one is that essentially, […]
Category Archives: Smart Agencies
Advertising Agency Process and Profitability
The Right Process = Advertising Agency Profitability Warning: While not as sexy as a new Instagram video plan, this in-depth 3,500-word post is all about advertising agency profitability. OK, OK, as an ex-agency CEO, I will admit that profitability is rather sexy. Sexier, that is, than Instagram. By the way, if this post is too […]
Advertising Agency Recession Freakout
Advertising Agency Prosperity During A Recession – Fuhgedaboudit Is your advertising agency ready for the next recession? Have you been thinking that the current sweet economy that has helped the small and medium-sized advertising agency market to prosper in the past couple of years was going to last forever? Well, the time has come to […]
How Many Of Me Are There?
This is a combo blog post. It is about searching to see if I am unique by asking, “how many of me are there?” Example, there are only two other Peter Levitan’s in the USA according to the website How Many Of Me. Hey, I’ll take that. (FYI: There are 90 people named Ted Cruz.) […]
Does B2B Social Media Still Work?
Does B2B social media marketing still work for advertising agencies? I’ll get to that answer in a minute. Background: I have been thinking of writing a book on the why, how, when and when to move overseas. Thinking about this is a result of my being asked every week about the how and why I […]