How Nike And Its Shortsightedness Helped Me Sell My Advertising Agency. YO, here’s how Nike blew my mind and reinforced my desire to sell my advertising agency. I talk to agency owners a couple of times a month about their plans (hopes, that is) for selling their advertising agency sooner or later. Some are young […]
Tag Archives: mobile
B.S. – Millennials Want Mobile Video Ads To Be On Every Device
A Headline From ADWEEK: “Millennials Want Mobile Video Ads to Be Short and on Every Device” I know it’s Thanksgiving week and I should be in the spirit. But, I saw this headline and could only laugh at the insanity. The insanity of saying, get this… Millennials Want Mobile Video Ads to Be Short and on […]
I Am Worried About The Future Of Advertising
I put some thoughts on the future of advertising on LinkedIn (a publishing platform that you should consider using for your agency). I am concerned that the growth of ad blocking software; the shift to mobile where ads simply don’t work (yet) and the reduction of TV viewership by the under 30 crowd does not […]
From ADWEEK: Is TV Dead? (Um, Seems So)
Guess ya just gotta try to sell some advertising magazines. Case in point… “Is TV Dead” care of ADWEEK. But… ADWEEK is correcto. Its a slow death, but a death nonetheless. No real surprise, we are shifting from watching the big box to watching TV shows, movies and videos on the Internet and mobile devices. […]
Post Advertising: Big Data And Small Data
Ten years ago I wrote a brilliant (yes, it was and is brilliant) white paper on how even big marketers like Nike and Disney fail to manage / love / re-market to their customer base. This fail still going on across industries. However, I’d like to think that understanding the value of CRM has advanced. […]