A Headline From ADWEEK: “Millennials Want Mobile Video Ads to Be Short and on Every Device”
Millennials Want Mobile Video Ads to Be Short and on Every Device
The key insane word is WANT. Millenials do not want “Mobile Video Ads to Be Short and on Every Device.” Why does ADWEEK perpetuate this B.S. (like who wants ads all over the place?) I don’t, you don’t and Millenials don’t. Headline copy like this does a major disservice to the advertising industry. I’ve written about the insanity of advertising ubiquity here.
OK, last point. The article that follows this headline does not even support the headline’s point. Read the article by Yahoos Andrew Snyder here. The article is about what works not what is wanted.