Tag Archives: demographics

B.S. – Millennials Want Mobile Video Ads To Be On Every Device

A Headline From ADWEEK: “Millennials Want Mobile Video Ads to Be Short and on Every Device” I know it’s Thanksgiving week and I should be in the spirit. But, I saw this headline and could only laugh at the insanity. The insanity of saying, get this… Millennials Want Mobile Video Ads to Be Short and on […]

How Digital & Mobile Should Your Advertising Agency Be?

And the answer? Mucho. Check out the facts from eMarketer on adult media consumption habits. The dramatic double-digit shift from traditional to digital shouldn’t come as a surprise. But, its worth a hard look by agencies that are planning services and staff skills for the future. (Mobile, anyone?)

How To Position An Advertising Agency – Part II

Welcome to Part II of How To Position An Advertising Agency. Here is Part I. Its a good place to start. Positioning An Advertising / Digital / Design Agency Isn’t Easy… I know, I’ve positioned and re-positioned my own agency and do this for my ad agency clients. Here’s what you are up against. Most […]

How Is Job Growth In Advertising Vs. Mobile Development?

Here is a multi-year chart on advertising jobs from Indeed‘s charting tool (its an instructive playful tool)… ” Indeed is the #1 job site worldwide, with over 100 million unique visitors per month. Indeed is available in more than 50 countries and 26 languages, covering 94% of global GDP.” I’d say the advertising chart tells an “interesting” story. But […]

Switzerland, Australia, Norway, Sweden — Not The USA

In “The lottery of life. Where to be born in 2013”, The Economist tells us what are the best countries to born in today. Switzerland is #1 and Australia is #2. USA is only #16. You will have to take a look at the criteria to find out why. But, I’ll go with any countries in the […]