Tag Archives: digital marketing

The Advertising Agency CEO and Marketing Data Analytics

I recently had a couple of conversations about the increasing use of marketing data analytics in advertising, design and, of course, digital marketing. A Big DUH! The conversations led me to a DUH! A Duh! I am sure you are living through. Data rules marketing these days (good or bad) given where we are in […]

How Small Advertising Agencies Can Win Big Clients

A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large clients are now very attracted to small agencies. I’d imagine that this might not be a big surprise to you. Expert smaller agencies that deliver specialized services have been on the radar for a few years. However, you might not […]

Time To Kill Your Advertising Agency Blog?

Is It Time To Kill Your Advertising Agency Blog? I’ve updated my 2017 blog post about the power of the advertising agency blog and the question of should y’all continue to go for it or kill it. I think that this is a big question that should be reviewed every year. Another question. Would anyone […]

The Best Podcasts In The World

Yikes, “the best podcasts in the world” — How is that headline for click-bait? Maybe a 7 on a scale of 10? OK, a 6? Really, how lame are the click-bait headlines we all get sucker punched into launching? Ok, Ok… Now on to a couple of podcast recommendations. I have an agency client that […]

11 Must Have Ad Agency Business Development Tools

11 Must-Have Ad Agency Business Development Tools (Updated From 2014). NOTE: I first wrote this 11 Must-Have Ad Agency Business Development Tools blog post at the very end of 2014 and a few minutes ago the website checker app Checkbot pointed out that this post has a couple of dead links. (4.5 years later and […]