Tag Archives: digital marketing

The Best Podcasts In The World

Yikes, “the best podcasts in the world” — How is that headline for click-bait? Maybe a 7 on a scale of 10? OK, a 6? Really, how lame are the click-bait headlines we all get sucker punched into launching? Ok, Ok… Now on to a couple of podcast recommendations. I have an agency client that […]

11 Must Have Ad Agency Business Development Tools

11 Must-Have Ad Agency Business Development Tools (Updated From 2014). Things Change. NOTE: I first wrote this 11 Must-Have Ad Agency Business Development Tools blog post at the very end of 2014 and a few minutes ago the website checker app Checkbot pointed out that this post has a couple of dead links. (4.5 years […]

Advertising Agencies, Nerds And Digital Marketing

This is a post about advertising agencies and the ongoing move to digital marketing and as a result, the need for more nerds. In this case, I mean a single-minded person that is highly focused on a technical field, like mobile advertising; programmatic media, database marketing or, well you get it. Stick with me on this […]

What’s Your Smart Guest Blog Pitch?

I’ve done a fair amount of guest blogging on advertising and marketing industry websites to drive my awareness within the advertising agency market. Based on this experience, I strongly recommend the guest blog opportunity to my agency clients and give them both strategic and tactical methods to amplify their messaging on OPW – other people’s […]

Stats From Google

Google Stats: Desktop vs. Mobile vs. Tablet I always find my website’s Google Analytics interesting (those are mine over there). How does your website look on mobile? Does it sell the agency in that small window? I am also surprised (well, not really surprised) at how few agency leaders, management types, look at their stats. And adjust. […]