Your Advertising Agency and Social Media. Oh, And Your Business Development Program.
I am updating this older relatively well-read blog post about the how-to make it happen for an advertising agency social media program. Updating is a good blog strategy to help Google love you.
Does Advertising Agency Social Media Work Anymore (As In Drive Incoming Leads)?
Start here: “Which Social Media Strategy Is Best For Advertising Agency New Business?” I am not going to bullshit you. There is no perfect social media platform for advertising agency new business. Why? Cause ya know… the devil is in the details, and your details might just be different than the agency down the road.
2024.
I originally wrote this very viewed advertising agency social media blog post back in 2014. Yikes. Time for an update, right? Like I said… Updating old blog posts that once had decent activity is critical to bumping them back up on Google searches. There is an art to this.
When I wrote this back in the good old days, blog posts by ad agencies had not yet exploded, Twitter posts had not yet exploded, Instagram was not yet a smash, TikTok had not been invented, and on. Here are some of those “we are now bombarded” stats.
- Depending on who you listen to, you’ve got like 4,000 competitive agencies and freelancers.
- How many blog posts are there today? Here is just one directional figure: there are “like” over 2 million blog posts daily – out of 1.7 billion websites. You think your ad agency can stand out?
- From Claude: Assuming 85% of the 229 million daily active users on X, that’s around 195 million real users tweeting daily.
- It’s estimated that around 200 million businesses across the world use Instagram each month. Around 90% of Instagram’s users follow at least one business account on the platform.
- There seem to a billion LinkedIn posts a day.
- I have over 6,000 “advertising people” connections, yet when I post on LinkedIn, I get maybe 80 individual post views. Pay per play, baby. It’s not so organic these days.
Do you get the idea here? You are kinda fucked if you think that your blogs, tweets, etc are gonna get noticed. You are competing with other, probably really good at SEO agencies.
The best I can do is share my personal experiences. First, here are my social media objectives.
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