digital marketing

Best Advertising Podcast List

December 2, 2020 By Peter 2 Comments

The Advertising Stories podcast program publishes smart, funny, and useful interviews with advertising and marketing leaders. There are a LOT of podcasts out there. So, to make life a bit easier, here is my very own best advertising podcast list.

I have produced 40 episodes since June. And, As you know WOM rocks, so tell your friends all about Advertising Stories. Thank you.

Oh, and please subscribe via Apple Podcasts or use the subscribe links on this page.

Here Is The Best Advertising Podcast List – Handy Dandy.

A Neuroscientist On How Zoom Brains Work. If you want to sell anything using a Zoom call, listen to this. Part 4 in my virtual meeting series.
Yes, You Can Run A Powerful Zoom Meeting. Can you run a group meeting? An off-site? Yes, here you go. Part 3 in my virtual meeting series.
The Perfect Zoom New Client Pitch. Hear how a Miami agency won a new dating app client by wowing the client in a sexy (um, loving) Zoom room. Part 2 in my virtual meeting series.
How To Win A Virtual Advertising Agency Presentation. AAR Partners’ expert advertising agency search consultant Lisa Colontuano on how to win that virtual, Zoom-like, advertising agency presentation, and pitch. Lots of stories. Part 1 in my virtual meeting series.
The Smartest Person In Advertising. Michael Mosynski is the CEO of London Advertising – the most awarded agency in the UK. Multiple teachable moments in this interview y’all.
Hi. This Is Your Bank. Give Me Your Account Number and Password. clean.io CEO Matt Gillis on how and why really smart people do malvertising. You know, how they get even really smart people – like, um, you – to give up very personal information.
How To Build A Profitable Advertising Agency. An interview with the advertising agency profitability expert Michael Farmer, author of, “Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies.”
How To Sell Your Business. An expert interview with the advertising and media services M&A uber-guide and advisor Mark Holdreith.
How To Build An In House Agency. Is running an in house agency, an in house ad + media + social + PR agency a good idea? Some answers.
A Bit Of Executive Creative Director History. – September 13, 2020 – An Executive Creative Director Spills.
An Expert On How To Do M&A. – August 31, 2020 – A M&A specialist on how to sell or buy an advertising agency.
The Smartest Advertising Executive and Business Development Consultant. – August 26, 2020 – How to win new accounts.
The Smartest African American Advertising Agency. – August 20, 2020 – Wil Shelton runs a very unique advertising agency in L.A. He discovered the huge potential of salons and barbershops as marketing tools.
Kamala Harris and Advertising. Not. – August 13, 2020 – Even Kamala could not get a job in advertising or marketing. Black might not be beautiful in the marketing universe.
How To Grow Your Advertising Agency. – August 10, 2020 – A few expert biz dev ideas to help you grow your new advertising agency’s new business pipeline.
Podcast Statistics From Podnews. – August 9, 2020 – Just the facts. Podcast activity is growing like pods.
Conversion Rate Optimization Advice. – August 5, 2020 – Yikes, 98% of your website visitors will not buy today. Here is some smart CTR advice to sell more stuff — sooner.
Life After Advertising Podcast Series. – August 3, 2020 – What will you do after advertising? Here are some ideas. I moved to Mexico
How Michaela Alexis Rocks Linkedin Learning. – July 31, 2020 – Michaela has over 170,000 Linkedin Followers. Find out why.
How To Grow A Podcast. – July 27, 2020 – A podcast marketing expert, expert, expert wants to help you grow your podcast – now.
Advertising And Marketing School Website Speed. – July 26, 2020 – Your website could be failing because it is too slow. Do the test and make it load faster.
Chevrolet Tahoe Consumer Generated Media Fail. – July 24, 2020 – ADWEEK editor on a huge social media failure.
ADWEEK editor on Google Advertising. – July 21, 2020 – A serious blast from the past. You bought 10,000 shares of Google in 2016, right?
A Scientific Approach To How To Name Your Advertising Agency. – July 17, 2020 – Everything you need to know about how to name YOU.
Purpose Driven Advertising Agency Podcast. – July 14, 2020 – How doing good became a new business driver. Like how a Boise ad agency went from Idaho to global.
How Not To Make Multicultural Marketing Mistakes. – July 9, 2020 – The master of Hispanic marketing delivers advice and points ou how companies like Kmart completely fail.
Japanese Advertising, Marketing And Sushi. – July 6, 2020 – Robert Peterson / Bob-san grew Toyota, Saatchi & Saatchi, and now his own Japanese skincare brand
A Lost $80 Million Advertising Agency Account. – July 1, 2020 – See how a huge advertising agency lost an $80 million account and get on the front page of the New York Times.
Ad Contrarian On Advertising Agency Presentations and Pitching. – June 28, 2020 – Bob Hoffman tells you what to do to win.
India’s leading Advertising and Brand Strategist. – June 25, 2020 – A great story about how Satish Krishnamurthy kicks strategic butt in India.
How to Win More Webby Awards. – June 22, 2020 – Matt Faulk, CEO of San Diego’s Basic on how to be very cool. And, have Webbys and Google love you.
How A Small Digital Agency Beats The Big Agencies. – June 17, 2020 – Portland’s Anvil Media has a secret sauce.
A Deep Dive Into The Birth Of Podcasting With Rob Walch of Libsyn. – June 15, 2020 – A podcasting history lesson.
Does Your Agency Fear Fear? – June 14, 2020 – The feeling of “fear” can be a part of everyday life at many advertising agencies.
The Birth, Life, And Death Of L’eggs Pantyhose. – June 12, 2020. – The ANA’s Mike Donahue on a brand’s lie expectancy.
From Advertising Agency Copywriter To Fiction Book Author. – June 10, 2020 – From ad copy to becoming a fiction book star.
Podcasting Growth Predictions From Rob Walch Of Libsyn. – June 8, 2020 – 2016 right on podcasting predictions.
The Disrupted History Of fashion And Luxury Marketing. – June 4, 2020 – A fashion marketing master asks … Has any category been as disrupted as much as fashion and luxury marketing? Nope.
Adidas And Saatchi – The Worst New Business Presentation Ever Podcast. – June 4, 2020 – It does not get worse than this. Plus, some baby seals.
Introduction To Advertising Stories. June 4, 2020. – Go for it.

Which Social Media Strategy Is Best For Advertising Agency New Business?

November 10, 2020 By Peter 11 Comments

You Have A Social Media Strategy For Your Advertising Agency. Right?

Let’s start with what B2B social media strategy works – in general, that is. I was looking for a universal social media image for this blog on a search for advertising agency social media. I found this blog post’s lead image by searching Google. They took me to Anchor Media’s long-ago “Starting Out On Social” blog post. A decent post. Anchor’s blog post and tagged image delivered awareness of them. So… social + SEO = works – some of the time. But, you already know that.

NOTE: I am about to build on the blog post I originally wrote in 2014. Much of what I wrote then still works. The key difference is that we are now all much more bombarded with incoming info and thought leadership material. Barraged, baby. So, before I go back to 2014…

It Is 2020 – Does Social Media Even Work Anymore (As In Drive Incoming) For Advertising Agency Business Development?

Back to my main question: “Which Social Media Strategy Is Best For Advertising Agency New Business?” I am not going to bullshit you. There is no perfect social media platform for advertising agency new business. Why? Cause ya know… the devil is in the details (and, your very own objectives and desire to keep at it.)

2020.

As mentioned above, I originally wrote this very viewed blog post back in 2014. So, I am not going to change much. But, I will update it.

When I wrote this back in the good old days, blog posts by ad agencies had not yet exploded; Twitter posts had not exploded; Instagram was not yet a smash… and on. Here are some of those “we are now bombarded” stats.

How many blog posts are there today? Here is just one-directional figure: there are “like” over 2 million blog posts daily – out of 1.7 billion websites. You think your ad agency can stand out?
There are over 500 million tweets per day.
There are over 5 million businesses on Instagram every day.
There seem to a billion LinkedIn posts a day. I have close to 4,000 “advertising people” connections. Yet when i post on LinkedIn I get maybe 80 individual post views. Pay per play baby. Not so organic these days.
I made this number up. But, hey, it makes a point regardless — There are 4,200 new advertising and digital agency blog posts every day.

Do you get the idea here? You are kinda fucked if you think that your blogs, tweets, etc are gonna get noticed. You are competing with other, probably good at SEO agencies.

The best I can do is to tell you what my personal experience has been. First, here are my social media objectives.

How To Win A Virtual Advertising Agency Presentation

October 29, 2020 By Peter 1 Comment

Advertising Agency Search Consultant Lisa Colantuono of AAR Partners On How To Win The Virtual Pitch.

Some people who have read my book, “The Levitan Pitch. Buy This Book. Win More Pitches.” have asked me how to present in the virtual world. Well, I am going to a bunch of experts to help me help y’all to win your next virtual advertising agency presentation and pitch.

First in what will be a multi-part series is a fantastic interview with the very experienced pitch consultant and, good for us, loquacious Lisa Colantuono of AAR Partners. Lisa covers many aspects of virtual selling. This might just be the most compelling interview I have done on Advertising Stories.

Lisa discusses how to manage what she calls the virtual “Brady Bunch” room; how to be human; body language management; what to do in advance of the session; how to create creative differentiation; backgrounds; and even, oh no, how to use online presentation tools like Powerpoint.

Bottom line? Just give this interview about how to run a virtual advertising agency pitch a listen. HEY —- Listen to this interview. Win more pitches.

Note, this is the first in my series on how to run a virtual presentation. Interviews with agency owners who’ve won virtual presentations to a brainiac neuroscientist’s perspective on making friends in the online sales world are coming. Stay tuned.

Links:

Lisa on LinkedIn

AAR Partners

Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember to…

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

The QR Code Menu And Covid-19

October 25, 2020 By Peter Leave a Comment

Digital Acceleration Baby: The QR Code Menu And Covid-19

This post is about the increasingly ubiquitous QR Code menu as an indicator of digital acceleration in the time of Covid-19. There are few things I personally dislike more than mobile phone usage at the table. However, your mobile is now a critical element in the restaurant experience.

First, a bit of Nike. A few years ago I had a really depressing meeting with my long-term client Nike about the use of a graphical QR code on their worldwide packaging. I gave Nike a very doable idea about what I absolutely knew was a brilliant, low cost, and potentially powerful global marketing mobile experience. Simply embed a QR code into every Swoosh logo on every box that found its way into every house in every country. Turn every dumb box into in-house 24/7 mobile marketing. Bring Jordan into the home.

Yes, QR codes can be graphical. The digital watermark QR code idea was developed by Digimark, another agency client. The idea was to replace the funky black and white code with an interactive logo, picture, or word. I am talking about having an interactive Swoosh mobile marketing tool hand-carried into millions of homes. Easy, cheap, doable. And why the fuck not? Did Nike buy this idea? No. They just stared at me – “Why would we want to send a digital experience into homes vs. our current “dumb, do nothing paper box?’ I was like. “Are you kidding me?” That was the day I decided after giving really smart ideas to clients over my 30-year global advertising career, including winning programs that delivered lots of EFFIES, that I was done with owning an agency. Frankly, it felt like pearls before swine. Am I being harsh? Sure. Read all about the experience and see the Nike presentation here:

Nike Made Me Sell My Advertising Agency.

The QR Code Menu As Indicator

I first noticed the use of QR codes in Tokyo in the early 2000s. I was standing on a street corner in Shibuya and saw some teens pointing their phones up at a QR code on an outdoor board. I went over and saw that their aiming triggered a digital experience appearing on their phones. Whoa!!!

I said, we gotta have some of that.

Cut to like 8 years later and my advertising / digital agency started working with the tech leader Digimarc which owned the patents for digital watermarking. That is how I came to the idea of creating an interactive “smart box”.

Restaurants. Way back in 2018 there were over 600,000 restaurants and 54,000 hotel properties in the USA. All of these businesses are barely touching the opportunities embedded in mobile marketing.

Why just a menu? Digital check-in? Why not more remarketing? Diner or guest data? And, on.

Covid-19 As Accelerant

Cut to 2020. What more can be done?. Covid-19 is acting as a digital accelerant. More people are buying online, ordering food delivery, communicating with brands online, and now using their phones to read a digital menu. We are studying more online and getting digital healthcare, using exercise apps, ordering in.

Less touching and breathing all around.

As more and more people of all ages are becoming even more slavish to their Androids and iPhones… shouldn’t we be seeing more and more uses of the handy mobile code as a marketing tool?

Side note. China, as an example of the future, has gone like 100% mobile. You even scan and pay by phone for the low-cost bao bun on Shanghai’s food street Fangbang Road. We, MAGA focussed Americans, will get there sooner or later.

Your Digital Agency & The Code, And Big Ideas: GO!

OK folks. Your agency should always be looking for new ideas to excite your clients. What can you do with THE CODE?

Advertising, mobile events, packaging, in-store, on the street… For Burger King or your local pizza chain?

Should I send this blog post to Nike? Adidas, Amazon, any brand with a box at a time when in-store interactions are down?

OH!!!! Maybe your agency should!!!

Online Fraud and Malvertising

October 10, 2020 By Peter Leave a Comment

Like Online Fraud? Then Send Us Your Credit Card, Password, and Social Security Numbers

Online fraud and malvertising are rampant.

Online fraud is when you get a request via a ‘trustworthy’ looking ad or message from a ‘trusted’ company that asks you to deliver your personal information. Most of us are smart enough to not give away our personal info. But, millions do give it away every day. Hear clean.io’s CEO Matt Gillis, the online fraud and malvertising expert, on this crazy world that siphons millions from our pockets every day.

clean.io in their words is… “Dedicated to Putting an End to Malicious Code. clean.io safeguards the user experience and gives our clients peace of mind through world-class service and innovative products.”

Notes

clean.io

Matt Gillis on LinkedIn

YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember to…

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.