Michael Keeshan was the smartest advertising executive in the room. I know, I worked with him when he was President and COO of Saatchi & Saatchi Advertising New York and the Chief Strategic Officer of Saatchi & Saatchi Worldwide. If you are wondering, he was smart like an Einstein.
He also counseled major advertisers including AT&T and Novartis to pick their advertising agencies. His MagikBox search consultancy rocked.
Here is my interview with Michael about advertising agency business development and advertising agency search consultants and the pitch experience. Over his years in advertising, Michel worked on both sides of the agency/client table. As you will see, Michael was one of the smartest advertising executive dudes.
This entertaining and informative interview covers how advertising, digital, PR agencies, you name it, should manage their business development process and pitches and presentations. I did this interview in 2006. Believe me… Michael’s cogent advice is even more relevant in today’s highly competitive advertising universe.
I have many other interviews with advertising agency search consultants in my book on presenting and pitching for new ad accounts. Just go here to win more pitches… There have been thousands of happy, richer readers.
Links To Other Super Smart Past Advertising and Marketing Interviews.
Cathy Taylor of ADWEEK. Hear about one of the great social media fails… C/O Chevrolet Tahoe. It was an early screw up that was very prophetic as we all moved on into more social media.
Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember to subscribe.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.