So, You Want To Sell More On The Internet. Here Is Your Conversion Rate Optimization Advice Class.

According to The Good, a conversion rate optimization (CRO) consultancy… 98% of your website visitors will not buy from you today. Hear The Good’s president Jon MacDonald tell you how to fix this serious problem. This is the man you want to listen to for conversion rate optimization advice. By the way, take a look at the image about increasing conversions (that’s ‘sales’ folks) taken from The Good’s website. Y’all want some of that?

The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here you go: conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers.

Jon talks about the problems facing Internet retailers and his company’s solutions. He also gets into what’s up with Shopify, the major Internet retail platform.

You will leave almost as smart as Jeff Bezos. But, no space travel, yet.

Want Some Specific Conversion Rate Optimization Advice?

One of the fails that Jon points to with some crystal clarity is the issue of why people bailout in the first place – like real fast. He discusses fails that are rooted in shipping and handling costs and the use of that discount code box. I for one always get a bit perplexed by the ask for a coupon or discount code. Like, I rarely, if ever have, the discount code and the box makes me leave the shopping cart to go find one and then go, who cares. Nuts.

Here is a bit more on that discount subject from The Good’s website.

Discounting leads customers to think that you’re a discount brand. Instead of being known for quality products or outstanding service, customers associate your company with the lowest price. You become the ecommerce version of Dollar General, attracting those searching for bargains. When a customer receives a discount on their first purchase, you can be pretty confident that they’re going to try to get the same discount with every subsequent purchase.

Do you really want to join other discount brands in a race to the bottom? Probably not.

OK, go shopping!!!

Jon on LinkedIn.

The Good.

Shopify.