What Is Your Name?
Since I work with advertising agencies, I’ll lead this discussion with how to name an advertising agency. However, this how-to works across all industries.
A company or brand name can make or break you at your launch or over time. This podcast explains how to name a brand or entity. The key is that company and brand naming is both science and art. And, yes, there is a scientific approach to how to name an advertising agency, or digital or PR shop.
The right brand name adds value and drives sales. Here is a blueprint based on naming conventions to get there. By the way, my blog post: “How To Name Your Advertising Agency” has been viewed more than 50,000 times. There is a link below.
With respect to some of the science… Consider whether your advertising or brand name is a:
- Current usage word
- Founder Name
Your advertising name can make or break your first impression and your perception for years to come. Note that some names just die.
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