Advertising Agency Resource List – Updated Often
The advertising agency resource updated with three new AI tools. I use them.
My Advertising Agency Resource List is curated often to help advertising, digital, design, and PR agencies easily find the inspiration and industry resources that will help y’all build killer agencies and careers.
If I were you, I’d grab a glass of Larkmead Cabernet Sauvignon 2016 (LOL only $150 or a nice craft beer – a bit less expensive) and check out all of these links. I guarantee that at least one of these websites and/or tools will help you or your team grow your agency.
A kudo from David Ogilvy: “I wish I had this advertising resource list when I was in the ad biz. All I had was my brain.”
OK, one more. Go here: Corleone offer.
Three New AI Tools For Marketers and Those Pesky Advertising People (December 2023)
–> LinkedIn Profiles
You want to meet the marketing director of that client that you really, really want. One of the easiest and, yes, revealing angles I’ve used is from my book, “The Levitan Pitch. Buy This Book. Win More Pitches”.
LinkedIn is clearly one of the best client research tools. Sure, you will have scoped out the client team’s LinkedIn profiles. I have another angle that I think can be more revealing than just studying a fact-based profile or how others recommend individual clients.
To gain a deeper, more revealing understanding of the individual client’s personality, motivations, and interests (think hot-buttons) examine how the client herself recommends others. This reverse angle will give you direct insight into how they think and what they value.
Let’s pretend that you are going to pitch KIA and know that a key decision-maker is Kia’s EVP Michael Sprague. Here is an example of this type of reverse engineering that will help you get to know Michael – from the inside out. Below is a LinkedIn recommendation made by Michael for his colleague David Greenberg, who Michael worked with at Mazda. This is Michael talking about David with his personal insights highlighted below:
“David is one of the most passionate and innovative marketers in the business. David’s knowledge and insights into the brand strategy process (vision, segmentation, target customer, positioning, etc…) enabled him to lead a global team in the development of Mazda’s global brand positioning centered around “Zoom-Zoom”. Having worked for David in Japan, I witnessed how he easily adapts to his environment, working cross-functionally and cross-culturally. I highly recommend David.”
By using this reverse engineering, I found at least four revealing personal attributes for Michael based on his recommendation in the voice of his colleague David. We see that Michael values strategic thinking, passion, innovation, and cross-management prowess. This can be powerful learning for how you craft your presentation’s key points to sync with Michael’s own hot buttons.
Check out the AI LinkedIn tool Crystal and its Chrome extension. Crystal delivers a personality assessment of any LinkedIn profile. Insights include a DISC profile, communication preferences, and tips for reaching out to them. The AI finds “personality signals” plus job titles, industry experience, skills, interests.,
–> Fast Videos
I upload a video to OpusClip and it delivers a series of verticle shorts with subtitle and even their assessment of the value of your new short. It is that simple. Give it a go…. now.
HeyGen can do a couple of cool things. Fast. First, it can translate one of your videos and create a lip-synced video in one of six languages. Yes, true. Second, it can create a video series using an avatar created from your own face and voice. Eeery. A bit. (Is eery a word?)
–> Better Writing
I use it every day to fine-tune my writing. Here is what Grammarly says…
Find the words to reach your goals
Instantly generate clear, compelling writing while maintaining your unique voice.
Grammarly has been around for a long time, but the newer generative AI features make it worth revisiting. “Once you post on LinkedIn, ideally you don’t edit the post,” said Acosta. So you want to make sure it’s right the first time. “I use Grammarly to check my posts before they go out, so each one looks good and doesn’t contain any annoying errors.” Especially if you’re tired and you’re scheduling posts in advance, the more eyes you can get on the copy, the better. With all writing online, context matters. Grammarly said its AI writing assistant “understands the context of your communication so you can generate high-quality, relevant content.”
That’s it for today.
A Short But Sweet List of The Best AI Directories For Marketers
We are all a bit (understatement) overwhelmed with the barrage of new AI tools. To help sort this overload, here is a list of what I think are today’s easiest-to-use AI directories for marketers. Note, this is a short list.
Futurepedia – From Google Bard: “This directory is one of the largest and most comprehensive, with over 3,000 AI tools and resources listed. It’s a great place to find AI tools for a variety of tasks, including machine learning, natural language processing, and computer vision.” Just today… 18 new tools. Yikes.
Zain Kahn’s Superhuman – The world’s biggest AI newsletter with 350k+ readers.
Marketing AI Show – THE best AI podcast for marketers.
iLib – AI websites listed by popularity.
Product Hunt – As they say: “Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.”
Crunchbase – A comprehensive list of AI startups. Wowzer, this is a hot venture universe. Go find your new marketing agency client here.
GPTE – Just in case you need MORE!