Should I Write Another Advertising Book? Should you write your advertising (agency) book? I’ve written and produced four books since I sold my Portland advertising agency in 2012. I am now thinking of “writing” a new advertising book based on a tight edit of the best thinking I’ve delivered on this blog. I currently have […]
Tag Archives: branding
A New Advertising Award
Actually, A New Advertising Award And A Pat On My Back I’m about to digress before I get to the new (to me) advertising award. I’ve had zillions of conversations with advertising agencies about why their agency blogs get little to no traffic. I have lots of reasons. However, a key one is that essentially, […]
Time To Kill Your Advertising Agency Blog?
Is It Time To Kill Your Advertising Agency Blog? I’ve updated my 2017 blog post about the power of the advertising agency blog and the question of should y’all continue to go for it or kill it. I think that this is a big question that should be reviewed every year. Another question. Would anyone […]
The Big Advertising Agency Resource List
Advertising Agency Resource List – Updated Monthly May 20, 2019 Update. This list is updated every month. Let me know if there is a resource that should be included. My advertising agency resource list is curated to help advertising, digital, design and PR agencies easily find the inspiration and industry resources that will help y’all […]
How To Name Your Advertising Agency: Part One
How To Name Your Advertising Agency This is Part One of a two-part series on how to name your advertising agency (or, most businesses for that matter). Other than the gyrations that agencies constantly go through with how to position their agency (go here to see my advice on agency positioning); design and redesign their […]