Advertising Agency Resource List – Updated Monthly May 20, 2019 Update. This list is updated every month. Let me know if there is a resource that should be included. My advertising agency resource list is curated to help advertising, digital, design and PR agencies easily find the inspiration and industry resources that will help y’all […]
Tag Archives: branding
How To Name Your Advertising Agency: Part One
How To Name Your Advertising Agency This is Part One of a two-part series on how to name your advertising agency (or, most businesses for that matter). Other than the gyrations that agencies constantly go through with how to position their agency (go here to see my advice on agency positioning); design and redesign their […]
Video And An Advertising Agency Sales Pitch
I’m in L.A. doing some work with agencies and a local micro-photo-series for my global The People project. While waiting to get started shooting on Venice Beach, I hit up the Social Media Marketing podcast – one of my long-term get-smarter podcasts. I landed on a really good one. I highly recommend that you listen […]
A New Business Plan For An Advertising Agency
10/12/10: Twas Time For A New Business Plan Before I sold my Portland agency, I spent some time thinking through what a new, an evolutionary, a smarter, competitive and higher profit advertising agency business plan might look like. Simply put, how could we make more money? This is what I was what I was thinking 8 […]
What’s Your Smart Guest Blog Pitch?
I’ve done a fair amount of guest blogging on advertising and marketing industry websites to drive my awareness within the advertising agency market. Based on this experience, I strongly recommend the guest blog opportunity to my agency clients and give them both strategic and tactical methods to amplify their messaging on OPW – other people’s […]