10/12/10: Twas Time For A New Business Plan Before I sold my Portland agency, I spent some time thinking through what a new, an evolutionary, a smarter, competitive and higher profit advertising agency business plan might look like. Simply put, how could we make more money? This is what I was what I was thinking 8 […]
Tag Archives: branding
What’s Your Smart Guest Blog Pitch?
I’ve done a fair amount of guest blogging on advertising and marketing industry websites to drive my awareness within the advertising agency market. Based on this experience, I strongly recommend the guest blog opportunity to my agency clients and give them both strategic and tactical methods to amplify their messaging on OPW – other people’s […]
Advertising Agency Marketing and Getting Past Sameness
Beyond Sameness: An Advertising Agency Marketing Objective This mini-thought-piece is about getting away from the awfulness of advertising agency marketing ‘sameness’. First of all, of course, all advertising agencies are by nature the same. All dry cleaners are the same. All bars are the same. All optometrists are the same. All advertising agencies make or deliver ads. […]
Advertising Agency Strategic Planning And Insights
How Your Advertising Agency Can Leverage The Value Of Strategic Planning And Insights For Growth I am sitting next to a 1.5-inch three-ring binder from Saatchi & Saatchi Advertising Worldwide called “Saatchi Insight. Strategic Planning Tool Kit”. This book was our advertising agency strategic planning and insights bible. I took this tome with me when […]
The Idiocy Of Ad Agency Christmas Giving
Yes, Ad Agency Christmas Giving Is Stupid Does your ad agency send out Chrismas cards or gifts to clients — even prospects? I call this practice stupid. Strong words? Sure. Look, I have nothing against season’s greetings. But, after working at a couple of agencies (including my own) and watching dozens/hundreds more send out very […]