Yes, Ad Agency Christmas Giving Is Stupid
Does your ad agency send out Christmas cards or gifts to clients — even prospects? I call this practice stupid. Strong words? Sure.
Look, I have nothing against season’s greetings. But, after working at a couple of agencies (including my own) and watching dozens/hundreds more send out very “creative” Christmas (Chanukah, Kwanza, etc.) cards and gifts during the late-December season, I have to say this is very ill-timed even highly-inefficient outreach. It is wasteful in three critical ways: [Read more…] about The Idiocy Of Ad Agency Christmas Giving