What Is Your Name?
Since I work with advertising agencies, I’ll lead this discussion with how to name an advertising agency. However, this how-to works across all industries.
A company or brand name can make or break you at your launch or over time. This podcast explains how to name a brand or entity. The key is that company and brand naming is both science and art. And, yes, there is a scientific approach to how to name an advertising agency, or digital or PR shop.
The right brand name adds value and drives sales. Here is a blueprint based on naming conventions to get there. By the way, my blog post: “How To Name Your Advertising Agency” has been viewed more than 50,000 times. There is a link below.
With respect to some of the science… Consider whether your advertising or brand name is a:
- Neologism
- Current usage word
- Hybrid
- Acronym
- Founder Name
Your advertising name can make or break your first impression and your perception for years to come. Note that some names just die.
SHOW LINKS
How To Name Your Advertising Agency Article.
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