Tag Archives: marketing

An Advertising Agency Survival Guide

My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here is my educated take on which advertising agencies will survive and how they will make it happen. It is my advertising agency survival guide. Having gone through the 2007 – 2008 recession as an agency owner, I saw approximately one-third […]

How To Position An Advertising Agency – Part I

But First: An Advertising Agency Survival Guide Here is a comprehensive guide that will help your agency become a winner in today’s crazy advertising marketplace – The Advertising Agency Survival Guide. Part I: The Advertising Agency Position – The Heart Of Your Agency And Reason For Being An updated look at how to build a […]

Advertising Agency Coaches Are Pissing Me Off.

$2,250 For A Group-Grope Agency Coaches Seminar? Huh? WTF! One of my California ad agency clients passed on an advertising agency coaching seminar email solicitation. She pointed out that two of my advertising agency coaching competitors are charging $2,250 for agency managers to attend a group seminar on agency positioning. Huh, I’m like, $2,250 to […]

The Advertising Agency Of The Future

What Does The Advertising Agency Of The Future Look Like? How About Your Agency? The advertising agency of the future needs some serious planning and agility. No surprise here. But, what is surprising to me is the lack of attention paid to how to craft an advertising agency for the future. Just for the hell […]

Top Advertising And Design Awards

A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program And Design Note: This advertising awards list gets updated. Let me know if I am missing an award. OK, the award list also includes a few of my views on advertising awards objectives and strategies. It is […]