Tag Archives: marketing

3 Thoughts On Advertising

Actually 4 Thoughts On Advertising Here are some thoughts on advertising driven by four recent reads. What If There Was No Advertising? Imagine a world where all advertising was erased from the environment. That means no more escalator, or bathroom stall ads; no more behavioral retargeting; movies and tv shows without commercials (oh, that’s Netflix); […]

How To Grow With Linkedin

Get Heavy With Linkedin I am looking at Linkedin over the past couple of days and I see a very smart Australian sales/ marketing buddy posting with heavy frequency on LinkedIn. I am like: “What’s Up?” Here is our quick but valuable discussion. (SHHH… the secret is Reach & Frequency) Peter: Damn. You are cranking out content […]

Advertising Agency Strategic Planning And Insights

How Your Advertising Agency Can Leverage The Value Of Strategic Planning And Insights For Growth I am sitting next to a 1.5-inch three-ring binder from Saatchi & Saatchi Advertising Worldwide called “Saatchi Insight. Strategic Planning Tool Kit”. This book was our advertising agency strategic planning and insights bible.  I took this tome with me when […]

Cures For Poor Advertising Agency Profits

Cures For Poor Advertising Agency Profits I work to provide cures for low advertising agency profits. That is my specialty. I do not get many calls from super successful, as in high-margin agencies unless they are very very hungry to expand.  I LOVE those call from the relentless. Here Is A Key Question Within the […]

The Advertising Agency Of The Future

How To Future-Proof Your Advertising Agency The advertising agency of the future needs some serious planning and agility. No surprise here. But, what is surprising to me is the wide range of attention, or lack thereof, to the future I see in the advertising world. Just for the hell of it. I’ll start with the […]