marketing

AI Information Resources

Peter · May 23, 2024 · Leave a Comment

AI Here. AI There. AI Everywhere.

Are you overwhelmed with AI Information? Of freakin course. Here are five sources for new AI information that I use to stay ahead of the daily barrage of AI news. I devote about 10 to 15 minutes a day—max to learning and keeping up.

Since the last thing you need is too much information, here is a short list.

Daily AI Information Resources: Emails & Websites + A Podcast Just For Marketers + YouTube

Marketing Intelligence Institute: From Paul Roetzer (super smart marketer for eons) on how to use AI in marketing and advertising. Read it, attend their seminars, and listen to their “Artificial Intelligence Show” podcast. Do it!

Decode: A daily news and info resource. Decode “unlocks exclusive access to Decode’s ultimate AI tool book, with 500+ verified, vetted, and powerful tools across 40+ categories.” Includes AI tutorials, lists of what’s new, etc. A smart one.

Superhuman: Yes, more info and news. Their words — “Learn how to leverage AI to boost your productivity and accelerate your career. Join the world’s biggest AI newsletter with 650,000+ readers from companies like Apple, Amazon, Google, Meta, Microsoft and more.”

AI Tool Report: Yes…. More… “Learn AI in 5 minutes a day. We’ll teach you how to save time and earn more with AI. Join 500,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.”

Matt Wolfe: A rather beyond decent YouTube channel dedicated to AI.

Want To Go AI Nuts? (Oh, and dazzle your network). Go ….

How To Position An Advertising Agency – Part I

Peter · March 24, 2024 · 7 Comments

How To Position An Advertising Agency

Ok, but first: Here is a comprehensive guide the ANA dug that will help your agency become a winner in today’s crazy advertising marketplace – The Advertising Agency Survival Guide.

Part I: The Advertising Agency Position – The Heart Of Your Agency And Reason For Being

An updated look at how to build a smart advertising agency position today… Agencies are wondering how to position themselves in the current environment. I have some thoughts before I get to the details on how to position your agency.

If you have worked on and delivered on a smart advertising agency position in the past couple of years, do not toss it away because it might not be a perfect business development strategy for 2024. For Example, if you ‘own’ the positioning/expertise in travel and hospitality, do not totally back burner that hard-fought-for brand equity—you might have done that during Covid days. But it is back.
Be a very strategic thinker and an insight-driven agency. Be the idea guys. Have ideas that relate to your current and future clients – meet their current needs. Do and deliver market research. Drive respect for your brains. Use this to stay in touch. Truly valuable insights will not be viewed as ass being too ‘salesy’.

Need one simple but, believe me ahead of your compeitive agency curve… do some reasech and thinking abut the new Tik Tok advertising world. And, OK AI.be the idea guys in whatever thing is on a client’s mind. Make them smarter.

One more, why don’t you get one of your folks to start a respeted Tok Tok channel. but, please do not make it about your agency. i have a few ideas. need them?

The Starting Line

.My perspective on this series is that you have to read all three parts to maximize your agency’s benefits. Yup, all three.

Read it all. As Enzo Ferrari would say: “Devi differenziare la tua agenzia. Per fare ciò, leggi tutte e tre le parti.”

Why start with Ferrari?

I think Ferrari is a well-positioned brand (LOL, how’s that for an understatement!). Ferrari is known for its racing heritage, engineering, design, and luxury. Everything they do supports their positioning and, importantly, sales.

At this point, you might be asking two questions.

“What does Ferrari have to do with my advertising, digital or design agency?”

Well, your agency’s brand positioning needs to be as well designed and supported as Ferrari’s.

2. “Do I really need to hear yet another advertising agency business development consultant tell me that advertising agencies need to do a better job of positioning their agencies?”

Yes. Why? Because the great majority of marketing communications agencies look and sound alike. Not sounding like the guy down the street will result in your driving a much more powerful agency

Before I get into the meat of the positioning issue, I’d like to help answer one of the most perplexing questions of our time:

Is the term “Advertising Agency” still relevant?

AI On The Best Dallas Advertising Agency

Peter · February 2, 2024 · Leave a Comment

What Is The Best Dallas Advertising Agency?

I asked ChatGPT to recommend a few Dallas advertising agencies.

As more and more people turn to AI for recommendations, I thought, why not ask it for some advertising agency recommendations – in this case… what is the best Dallas advertising agency?. Here ya go…

This is important — Oh, how did these guys get on the list? Hey Dallas – are you on this list? Is your advertising agency SEO stuff optimized for AI search?

The Question and Answers:

Peter: “I need to find an advertising agency in Dallas that understands digital marketing. Can you recommend one?”

ChatGPT 4: “Based on a quick search, here’s what I discovered.

“If you’re looking for an advertising agency in Dallas that specializes in digital marketing, here are some highly regarded options:

Agency Partner Interactive: Known for creating online experiences that significantly enhance business revenue, they offer services such as SEO consulting, technical analysis, and various online ads management. They have earned recognition from the SMU-Cox School of Business ‘Dallas 100’ list for 2020.
Nativz: They specialize in digital marketing, data analytics, web design, and development. They are highly regarded for their expertise in marketing analytics, content creation, and digital advertising.
Online Marketing Gurus: A global digital marketing firm, they are recognized for their performance-focused approach, especially in YouTube marketing, and have earned the trust of numerous international clients.
Adapts Media: This agency is a Digital First creative marketing agency. They are experts in multi-pronged marketing strategies, including copywriting, content creation, SEO consulting, and on-page optimization.
Wpromote: They are known for their challenger mindset and continuous optimization of digital campaigns. Their services include inbound marketing, integrated marketing, SEM, and marketing technology solutions.
Redonk Marketing: A no-nonsense digital agency focused on user experiences that build brands, deepen customer relationships, and grow businesses. They specialize in creative and B2B digital services.
Groove Jones: This creative technology company produces next-generation experiences for world-class brands, with a focus on AR/VR/MR/XR technologies.
InboxArmy: Specializes in targeted email marketing solutions, offering transparent packages for businesses worldwide.
Straight North: An internet marketing agency with a focus on SEO, PPC, and responsive websites.
Thrive Internet Marketing Agency: Known for delivering significant improvements in online leads and conversion rates. They offer comprehensive digital marketing solutions including SEO, web design and development, social media marketing, and more.

Each of these agencies offers a unique set of skills and expertise, so the best choice depends on your specific needs and goals in digital marketing. It’s recommended to explore their websites and possibly reach out to them directly for more information about their services and how they might align with your requirements.”

Hmmm. Are these what you’d list as the best Dallas advertising agency?

Have you bought the definitive book on how to build a high-profit agency…?

How To Build A Kick-Ass Advertising Agency – If not, go for it.

Grow Advertising Agency Business Development

Peter · October 22, 2023 · Leave a Comment

A Faster Way To Grow Advertising Agency Business Development

Your marketing agency must have a need for speed. According to RSW/US’s 2023 advertising agency business development report, you better learn how to stand out fast if you want to grow and should not ignore Peter Levitan’s kick-ass advertising agency business development actions.

This year (2023) 58% of agencies report obtaining new business has been harder, or a lot harder, compared to the previous year. As seen in our graph, that’s creeping closer to 2020 levels at 67%, when we faced lockdowns, budget freezes, and overall extreme uncertainty.

The Way Forward Is… Leveraging FUD To Grab Attention

Think Purple Cow. Think Seth Godin. Think about being unignorable. Don’t be shy. I advise all of my advertising agency business development clients that they need to capture the attention of their future clients. Leverage business pain points and even FUD – Fear + Uncertainty + Doubt. A way to do that is to do some easy to do custom research. Call me to find out how.

For Now… Here Is My Take On Godin’s Super 2003 Best Seller “Purple Cow: Transform Your Business by Being Remarkable” and, YUP…. Grow Advertising Agency Business Development Success

“Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin presented a groundbreaking perspective on modern marketing. Here’s a brief summary of the book’s key points:

The Purple Cow Analogy: In a field of brown cows (think about your 4,000 competitors), a purple cow stands out. Similarly, in a market flooded with products and services, being “remarkable” (like a purple cow) is the only way to truly stand out.
The Old Marketing Paradigm is Broken: Advertising methods (like TV commercials – today even SEO) are becoming less effective due to over-saturation. People are good at ignoring ordinary products and boring ads.
The New P’s of Marketing: Godin suggested a revised set of P’s for marketing: Purple Cow, Permission, Peer Pressure, Paranoia, Persistence, Placebo, Personalization, People like us, and Perceived Value.
Safety is Risky: Playing it safe and creating average products and messaging for average people is a risky strategy. It’s better to take calculated risks to create something truly unique and remarkable.
Target the Innovators and Early Adopters: Rather than trying to market to everyone, focus on the audience segment that’s most likely to try new things and spread the word – i.e., the clients you want.
Word of Mouth is Powerful: Remarkable products and services get talked about. Creating something worth talking about can lead to exponential growth via word of mouth.
Create and Spread Ideas: The goal should be to create ideas that spread. If an idea spreads, it’s because people like it, believe in it, and share it. your custom research will help.
Be Genuine: Consumers and client types can detect inauthenticity. It’s essential to genuinely be remarkable and not just create a facade.
Embrace Criticism: Remarkable ideas often get criticized. Instead of fearing criticism, see it as evidence that you’re breaking norms and standing out.
The Lifecycle of a Purple Cow: Once a service and a product becomes popular and mainstream, it loses its “remarkableness.” Brands need to keep innovating to stay relevant and remarkable.

In essence, GO: “Purple Cow” Buy it now! …Challenges businesses to stop focusing solely on standard B2B marketing. In a cluttered marketplace, only the remarkable advertising, digital, etc. agencies stand out, get talked about, and succeed in the long run.