The Real Power Of African American Advertising
“Wil Power Integrated Marketing is positioned in more than 40 urban markets nationwide with well-established business relationships with over 100,000 African American salons and barbershop nationwide and the ability to reach over 100 million consumers annually.”
How many advertising agencies have a unique idea as powerful or as unignorable as that?
I was blown away when I heard about the Wil Power Integrated Marketing approach to marketing to the African American community. While all agencies, Wil Power included, fuss over their digital programs, few get “out on the street” to meet people and talk to them where they hang out. Wil Power gets it and has harnessed the power of America’s salons and barbershops – where millions of people meet to discuss their lives and what they do, eat, drink watch, and buy.
From an advertising agency business development perspective, Wil Power offers its national Fortune 500, entertainment, streaming, and telecom clients a solution that is totally unique — it is based on Wil Shelton’s perspective and hard work that get him and his clients inside over 100,000 salons and barbershops.
Yes, there is more. Have you listened to Wil on how to solve the problem of racism in advertising and marketing? In particular, the low numbers in African American senior advertising and marketing positions? Go ahead, take a listen — “Kamala Harris And Advertising…”
Links To Wil Shelton And His African American Advertising & Marketing Solutions…
Wil Shelton on LinkedIn
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