Podcasting

Podcast Guest Proposal

Peter · December 6, 2023 · Leave a Comment

A Podcast Guest Proposal – The How To

I’ve been on over 100 podcasts as both a guest and interviewer. I love being a guest because I can “borrow” the host’s audience. I get eyeballs and links back to my website and LinkedIn profile.

To be a guest you need to have something to say, hopefully different. In my case I have a new book to promote. How To Build A Kick-Ass Advertising Agency. Yes, check it out.

Back to My Podcast Guest Proposal

Here it is. Note that it says who I am. Delivers a why interview Peter. Discusses my marketing energy that will help promote the podcast. And, provides some links to help the host figure out who I am.

Here you go… The Proposal

Peter Levitan – An Experienced Podcast Guest

Peter Levitan is a leading marketing industry consultant on the art and science of running advertising, digital and PR agencies. His client base is global.

Why Interview Peter.

Peter has been on over 90 podcasts. He gives compelling interviews. And knows how to promote shows.
Peter’s new book, “How To Build A Kick-Ass Advertising Agency” was recently published.
Peter’s “The Levitan Pitch. Buy This Book. Win More Pitches.” is considered a marketing agency pitch bible.

Peter’s History.

During 16 years at Saatchi & Saatchi Advertising Worldwide Peter ran business development across Europe and the USA, was EVP Management Director in London and New York and was GM of the Minneapolis office. His client base was Fortune 500.

He was CEO and a founder of two major Internet startups during the dotcom boom. Advance Publication’s New Jersey Online was an early leader in online news (it was named the best online newspaper by the Columbia Journalism Review).

Peter’s natural language intelligent bot company ActiveBuddy (and its famous SmarterChild) beat Siri, Alexa and AI. The company was sold to Microsoft in 2006. A recent TechCrunch article on SmarterChild.

From 2002 to 2012, he owned Citrus Advertising in Portland, Oregon. His clients included Nike, Harrah’s Casinos, Dr. Mareins, Legalzoom, Montana Lottery, the U.N., and multiple healthcare and financial services accounts. He sold the agency in 2012.

Peter has advised over 100+ advertising, marketing, design, and PR agencies on their business practices.

Accomplished Author, Thought-Leader, Speaker, Podcast Interviewee.

He has spoken at the 4A’s, the Association of National Advertisers, Newspaper Association of America, Radio Advertising Bureau, international and regional advertising orgs, HubSpot’s Inbound, and at marketing universities in Mumbai and Delhi.

Peter has appeared on dozens of podcasts. Including Mitch Joel’s “Six Pixels Of Separation”, “HubSpot”, “Ponderings From The Perch”, and “Agency Management Institute”.

Potential Podcast Promotion Energy.

Peter is an accomplished thought-leader with 850+ blog posts. He has over 5,000 Followers on LinkedIn and 4,000+ newsletter subs.

He knows how to promote podcasts.

He did 40 interviews for his Covid-era podcast “Advertising Stories”. He produced and hosted his first marketing agency podcast in 2006.

Potential Interview Topics. Really, Just Name it.

Peter can talk about today’s challenged agency world, inbound and account-based marketing, and sales; marketing agency management; buying and selling agencies (he did this 3 times); personal branding (underutilized); and digital entrepreneurship. He has written three books and two photography books on the early-stage cannabis industry – Jointlandia and Potlandia.

He also has a zillion funny and instructive stories.

Peter is a native New Yorker, has lived in eight cities and now lives as a digital nomad in San Miguel de Allende, which is considered Mexico’s coolest town.

Logical Links.

Website: https://peterlevitan.com/

LinkedIn: https://www.linkedin.com/in/peterlevitan/

“Kick-Ass” book landing page.

Photography: https://peterlevitanphotography.com/

Want to talk or need more info on podcasting or how to write your own Podcast Guest Proposal? Give moi a shout. peter@peterlevitan.com

How To Be A Brilliant Podcast Guest

Peter · September 20, 2021 · Leave a Comment

Thomas Schwab’s Interview Valet Delivers The Best System To Becoming A Brilliant Podcast Guest – That’s What This Podcast Is All About

Get past just blogging on your website or hoping someone finds your YouTube channel. Why? You want a large audience. More than you probably have. A podcast guest that’s on the ideal show, with the right (large) target audience, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Plus, it is an easy and efficient marketing platform – when done right. Being a podcast guest also helps to sell your message, product, and service.

Here is an efficient path to becoming a famous and rich guest.

The Art And Science Of Being A Powerful Guest

Becoming that wonderful guest on the right show isn’t easy. It can be hard work that takes time, and effort. Good news: Interview Valet does the tough work for you. I know. They did it for me. To help y’all I asked Tom what Interview Valet does for their clients…

We help them get exposure – today. I believe that the biggest problem everyone has is obscurity. So we help people, authors, speakers, coaches, consultants, and brands get on targeted podcast interviews so that they can get heard. They can get in on the conversation with their ideal customers.

Free Advice

Want the definitive How-To? Do you like FREE? Go directly to Interview Valet and you can get a free copy of the informative 149-page book Podcast Guest Profits. Grow Your Business With A Targeted Interview Strategy.

Links Just For You

Interview Valet

Thomas Schwab on LinkedIn

Advertising Stories. “The most important advertising industry podcast.” Ad World Magazine.

Even More?!

YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Advertising Agency Podcast Strategy That Cannot Be Ignored

Peter · February 14, 2021 · Leave a Comment

You Will Need An Unignorable Advertising Agency Podcast Strategy

I recently wrote a white paper on how to create a successful advertising agency podcast. “9 Unignorable Reasons Why Your Advertising Agency Should Not Podcast” covers learning from my 15-year podcast marketing journey and provides the pros and cons of podcasting. Even better, the doc is designed to guide you through an advertising agency podcast strategy that will deliver a must-listen-to podcast show. Here is how I start the 3,000-word white paper:

What’s Up With Podcasting?

I recorded my first podcast in 2007 when I owned the Portland advertising agency Citrus. After recording 18 shows, I gave up.

Why did I give up? It was just too early in the podcasting wilderness to put the time and effort into the show. I had great conversations with an editor of ADWEEK Magazine about the future of digital marketing and the growing power of Google as an ad platform (she was right); a business development guru that grew Saatchi & Saatchi Advertising Worldwide, and two with the father of podcasting itself. You can hear a couple of those early interviews in my current podcast series “Advertising Stories”.

I recently gave up again.

I just ended my latest podcasting series. Why? Last June I had a plan to test a series of podcasts to see if this audio platform, which has grown exponentially since 2007, could drive my awareness and leads to my advertising agency business development consultancy. My plan was to record 40 shows between May and December 2020. These are really good interviews with cool, smart advertising people from New York to New Delhi… and I am a good interviewer. But, despite doing lots of things right, I have seen no appreciable business gain from all of this work. Some pain, no gain.

Which brings me to this instructive missive.

OK, that was the intro. You can get the white paper by subscribing to my occasional email newsletter (see the links on this page) or by contacting me at peter@peterlevitan.com

A Winning Advertising Agency Podcast Strategy – How To Be Unignorable

In the last section of my advertising agency podcast recommendations doc, after my take on some “how-tos”, I discuss how to create a podcast that is well-targeted and will be hard to ignore. I stress hard to ignore (by your cherished target market) because the list below covers the things that you will undoubtedly compete with for your future client’s work-life attention and time:

The client’s actual 8 to 7 management and marketing job.
72 daily emails.
All the incoming biz dev messaging coming in from your advertising agency competitors that are vying for the same client’s attention.
Facebook.
LinkedIn.
Instagram.
YouTube.
TikTok.
SMS text messages from Gary Vaynerchuk.
Clubhouse. Yikes, now Clubhouse.
And, a world of a zillion general podcasts from small players like The New York Times, Campaign Magazine, and NPR. Even worse, you will not be alone in the growing world of 30 to 60-minute marketing and advertising agency podcasts.

How To Get Loved? Here Is A Sample Advertising Agency Podcast Creative Brief

A List Of The Best Advertising Podcasts

Peter · January 28, 2021 · Leave a Comment

The average podcast listener listens to about 5 to 6 hours of podcasts per week. Since there are zillions of podcasts and episodes, one wonders how to get enough ear and brain time to find the most useful. To help y’all a bit, here’s a manageable, I stress manageable, list of the best advertising podcasts. I have to admit that this is a shifting list and, not every show from every advertising podcast is wonderful.

Help: If you think I should add to the list, please send me your besties = peter@peterlevitan.com

Also, stay tuned for my thinking on why an advertising agency should NOT podcast.

My list of the best advertising podcasts includes a good starter episode, a single episode that I think will be worth your time.

Advertising Magazine Podcasts

Campaign Podcast

Host: Omar Oakes (As usual, the British sound smart)

Welcome to the Campaign podcast, our weekly look at the biggest stories and trends in the world of advertising, marketing, media and technology, as well as our latest videos.

Good Start: Campaign’s most listened to podcasts of 2020

Adweek’s Yeah, That’s Probably An Ad

Multiple Hosts. My favorite is Doug Zanger.

Good Start: What’s next? Adweek’s 2021 Outlook for Media, Marketing and Tech

AdAge Ad Lib Podcast

Multiple Hosts

Good Start: The State Of The CMO

Australia / Asia / India

Not seeing much podcast activity at the advertising pub level in Australia / Asia and India. Am I missing something. Or, do have these guys figured out that ad podcasting is not worth the effort?

Digital Marketing Podcasts

Marketing School

Hosts: Neil Patel and Eric Sui

Good Start: Just start.

These smart guys do an episode a day. The shows last approximately 4 minutes. They bam into and out of single subjects including SEO, new stuff like Clubhouse, and email marketing. I wake up to them. I’d say that 1/2 of their podcasts teach me something digital.

Social Media Marketing

Host: Michael Stelzner of Social Media Examiner

Good Start: LinkedIn Ad Retargeting

Michael has been a primary guide in the digital marketing universe for eons. He interviews the best.

The Social Media Marketing podcast—a top marketing podcast—is a weekly 45-minute show hosted by our founder, Michael Seltzer. With millions of downloads each year, this show has been helping marketers for more than eight years.

Smart Marketing Guys

six pixels of separation

Host: Mitch Joel

Good Start: Ann Janzer on how to write your own non-fiction book.

2nd Good Start: The Relevance of Marketing Agencies With Peter Levitan [Read more…] about A List Of The Best Advertising Podcasts

Best Advertising Podcast List

Peter · December 2, 2020 · 2 Comments

The Advertising Stories podcast program publishes smart, funny, and useful interviews with advertising and marketing leaders. There are a LOT of podcasts out there. So, to make life a bit easier, here is my very own best advertising podcast list.

I have produced 40 episodes since June. And, As you know WOM rocks, so tell your friends all about Advertising Stories. Thank you.

Oh, and please subscribe via Apple Podcasts or use the subscribe links on this page.

Here Is The Best Advertising Podcast List – Handy Dandy.

A Neuroscientist On How Zoom Brains Work. If you want to sell anything using a Zoom call, listen to this. Part 4 in my virtual meeting series.
Yes, You Can Run A Powerful Zoom Meeting. Can you run a group meeting? An off-site? Yes, here you go. Part 3 in my virtual meeting series.
The Perfect Zoom New Client Pitch. Hear how a Miami agency won a new dating app client by wowing the client in a sexy (um, loving) Zoom room. Part 2 in my virtual meeting series.
How To Win A Virtual Advertising Agency Presentation. AAR Partners’ expert advertising agency search consultant Lisa Colontuano on how to win that virtual, Zoom-like, advertising agency presentation, and pitch. Lots of stories. Part 1 in my virtual meeting series.
The Smartest Person In Advertising. Michael Mosynski is the CEO of London Advertising – the most awarded agency in the UK. Multiple teachable moments in this interview y’all.
Hi. This Is Your Bank. Give Me Your Account Number and Password. clean.io CEO Matt Gillis on how and why really smart people do malvertising. You know, how they get even really smart people – like, um, you – to give up very personal information.
How To Build A Profitable Advertising Agency. An interview with the advertising agency profitability expert Michael Farmer, author of, “Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies.”
How To Sell Your Business. An expert interview with the advertising and media services M&A uber-guide and advisor Mark Holdreith.
How To Build An In House Agency. Is running an in house agency, an in house ad + media + social + PR agency a good idea? Some answers.
A Bit Of Executive Creative Director History. – September 13, 2020 – An Executive Creative Director Spills.
An Expert On How To Do M&A. – August 31, 2020 – A M&A specialist on how to sell or buy an advertising agency.
The Smartest Advertising Executive and Business Development Consultant. – August 26, 2020 – How to win new accounts.
The Smartest African American Advertising Agency. – August 20, 2020 – Wil Shelton runs a very unique advertising agency in L.A. He discovered the huge potential of salons and barbershops as marketing tools.
Kamala Harris and Advertising. Not. – August 13, 2020 – Even Kamala could not get a job in advertising or marketing. Black might not be beautiful in the marketing universe.
How To Grow Your Advertising Agency. – August 10, 2020 – A few expert biz dev ideas to help you grow your new advertising agency’s new business pipeline.
Podcast Statistics From Podnews. – August 9, 2020 – Just the facts. Podcast activity is growing like pods.
Conversion Rate Optimization Advice. – August 5, 2020 – Yikes, 98% of your website visitors will not buy today. Here is some smart CTR advice to sell more stuff — sooner.
Life After Advertising Podcast Series. – August 3, 2020 – What will you do after advertising? Here are some ideas. I moved to Mexico
How Michaela Alexis Rocks Linkedin Learning. – July 31, 2020 – Michaela has over 170,000 Linkedin Followers. Find out why.
How To Grow A Podcast. – July 27, 2020 – A podcast marketing expert, expert, expert wants to help you grow your podcast – now.
Advertising And Marketing School Website Speed. – July 26, 2020 – Your website could be failing because it is too slow. Do the test and make it load faster.
Chevrolet Tahoe Consumer Generated Media Fail. – July 24, 2020 – ADWEEK editor on a huge social media failure.
ADWEEK editor on Google Advertising. – July 21, 2020 – A serious blast from the past. You bought 10,000 shares of Google in 2016, right?
A Scientific Approach To How To Name Your Advertising Agency. – July 17, 2020 – Everything you need to know about how to name YOU.
Purpose Driven Advertising Agency Podcast. – July 14, 2020 – How doing good became a new business driver. Like how a Boise ad agency went from Idaho to global.
How Not To Make Multicultural Marketing Mistakes. – July 9, 2020 – The master of Hispanic marketing delivers advice and points ou how companies like Kmart completely fail.
Japanese Advertising, Marketing And Sushi. – July 6, 2020 – Robert Peterson / Bob-san grew Toyota, Saatchi & Saatchi, and now his own Japanese skincare brand
A Lost $80 Million Advertising Agency Account. – July 1, 2020 – See how a huge advertising agency lost an $80 million account and get on the front page of the New York Times.
Ad Contrarian On Advertising Agency Presentations and Pitching. – June 28, 2020 – Bob Hoffman tells you what to do to win.
India’s leading Advertising and Brand Strategist. – June 25, 2020 – A great story about how Satish Krishnamurthy kicks strategic butt in India.
How to Win More Webby Awards. – June 22, 2020 – Matt Faulk, CEO of San Diego’s Basic on how to be very cool. And, have Webbys and Google love you.
How A Small Digital Agency Beats The Big Agencies. – June 17, 2020 – Portland’s Anvil Media has a secret sauce.
A Deep Dive Into The Birth Of Podcasting With Rob Walch of Libsyn. – June 15, 2020 – A podcasting history lesson.
Does Your Agency Fear Fear? – June 14, 2020 – The feeling of “fear” can be a part of everyday life at many advertising agencies.
The Birth, Life, And Death Of L’eggs Pantyhose. – June 12, 2020. – The ANA’s Mike Donahue on a brand’s lie expectancy.
From Advertising Agency Copywriter To Fiction Book Author. – June 10, 2020 – From ad copy to becoming a fiction book star.
Podcasting Growth Predictions From Rob Walch Of Libsyn. – June 8, 2020 – 2016 right on podcasting predictions.
The Disrupted History Of fashion And Luxury Marketing. – June 4, 2020 – A fashion marketing master asks … Has any category been as disrupted as much as fashion and luxury marketing? Nope.
Adidas And Saatchi – The Worst New Business Presentation Ever Podcast. – June 4, 2020 – It does not get worse than this. Plus, some baby seals.
Introduction To Advertising Stories. June 4, 2020. – Go for it.