Podcasting

The Purpose Driven Advertising Agency Podcast

Peter · July 14, 2020 · Leave a Comment

Russ Stoddard is president of Oliver Russell a purpose driven advertising and branding agency that elevates the impact of companies striving to do good for people and our planet. Hear him talk on this advertising agency podcast about how his agency went global by doing very good stuff. A perfect podcast for today’s world.

If you are one of the first five to email me at peter@peterlevitan.com I will send you a free copy of his book Rise Up: How To Build A Socially Conscious Business

SHOW LINKS

Rise Up: How To Build A Socially Conscious Business

Russ Stoddard On LinkedIn

Oliver Russell A Purpose Driven Branding Agency

Two new shows every week… Do not forget to subscribe to Advertising Stories whenever you Listen To Podcasts.

Use the handy podcast links on this page.

A nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Should Your Advertising Agency Podcast?

Peter · June 24, 2020 · Leave a Comment

Does The World Need A New Advertising Agency Podcast?

The big question… Should an advertising agency create and publish a podcast – now, in 2020? Read this before you launch your new advertising agency podcast. I’ll try to get to the heart of the decision – using me as an example. Here are my first eleven episodes. I did these in a bit more than three weeks.

Check out my Advertising Stories podcast list.

Back To 2006.

My first podcast series was launched in 2006. I was a bit early. Ya think? But, the podcast did support my advertising agency’s brand and helped us to market the agency. After all, it showed the world of prospective clients that we were ahead of the curve.

The podcast was The 360 View, the agency, at that time, Ralston360 (‘360’ = very 2006). I interviewed a range of people including an AOL exec; Rob Walsh the podcasting genius from Podcast 411 (now of Libsyn); a Saatchi & Saatchi president; a major agency search consultant and an ADWEEK editor on what was coming in digital marketing. I also included me just talking about marketing. The show was professionally produced. I’ll be adding a couple of the old audio shows to my new series. Nice to take a look back to what people were thinking in 2006.

Oh, I added the copy from a 2006 show on podcasting, the white paper version, at the bottom of this blog post. I admit it, a good history lesson.

Another podcast history lesson is for you to listen to my two 2006 interviews with podcasting world leader Rob Walch – now of the major podcasting publisher Libsyn. These interviews are informative and have insights that are relevant 24 years later.

My New Podcast – Advertising Stories

Advertising Stories, my new podcast series launched three weeks ago. Go here to see what Advertising Stories will be talking about.

It is 2020 @home-style… No more “professional” production as I am recording myself by myself from my home office in my Mexican house. I am currently getting listed on all of the podcasting platforms (that takes up to two weeks) and I am recording a bunch of early series episodes so I launch with some bulk.

More on what it is and the launch later. However, my personal activity does bring up the question:

Should advertising agencies podcast? Which brings me to this…

Should An Advertising Agency Podcast?

A Deep Dive Into The Birth Of Podcasting With Rob Walch Of Libsyn

Peter · June 15, 2020 · Leave a Comment

Part Two: Rob Walch of Libsyn and Podcast411 – The Lowdown And A Dive Into The Birth Of Podcasting In This 2006 Interview.

You know this, right? The word Podcast comes from the combination of iPod and broadcast. Do you know that Apple made podcasting what it is today? You also know that the beauty of podcasting is the instant delivery to your device via an RSS feed.? But, do you really know all of the early history? This episode of Advertising Stories will bring you up to speed on the birth of podcasting.

By mid-2006 Rob Walch had already recorded 149 episodes on his popular podcast411 show. He also knew more about podcasting than anyone in the industry, still is, and he is brutally articulate in this 2006 interview.

One interesting point rob makes is that today’s politicians should use podcasting to get their message out. Podcasting is free; it is not controlled by the FCC; it can be any length and is very personal. It is 2020… where are the political podcasts? No, not the ranting shows. The shows from the candidates themselves.

This entertaining and informative conversation was first recorded in 2006 on my advertising agency’s podcast series, The 360 View. I had just started a marketing podcast, a bit early, but knew that I needed Rob’s perspective on this burgeoning communication platform. He was right then and continues to be an industry visionary.

Rob has been a leader in the world of podcasting since 2004. No one knew more about where podcasting was and IS now going than Rob. Rob’s podCast411 is where it all started and is worth a visit. If you are a broadcaster, publisher, or listener, Rob’s history and insights will help you understand why podcasting is booming.

Make sure you meet Rob on LinkedIn — plus he is now VP of Podcaster Relations at Libsyn. There will soon be a follow-up episode. Stay tuned.

Check out Part One: Rob Walch | Predicting The Future Of Podcasting. Was He Right? Spoiler Alert… Yes. | EP: 004

SHOW LINKS

Rob Walch and podCast411

Rob on LinkedIn

libsyn

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe to Advertising Stories Whenever you Listen To Podcasts. Please Tell Your Advertising Friends.

From Advertising Agency Copywriter To Fiction Book Author

Peter · June 10, 2020 · Leave a Comment

How To Go From Advertising Copywriter To Fiction Book Author.

Kathy has written advertising copy for mega-brands like Nike, Dr. Martens, Harrah’s, and Subway. Her wordsmithing has won numerous awards. But more importantly, it has led her to a life of writing fiction.

Kathy, well actually Kathleen Valenti, is the author of Protocol, 39 Winks and As Directed all part of the Maggie O’Malley Mystery Series, published by Henery Press.

Our talk covers the skills required to be a powerful copywriter and author. Many of these skills are required to build characters, stories, and hold a reader’s attention. Skills that work for both a Nike and a murder mystery series. Kathy’s fourth book is in the works.

SHOW LINKS

Kathy Valenti On LinkedIn

Kathleen Valenti Author

Kathleen On Powell’s Books Online

Kathleen Valenti On Amazon

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe to Advertising Stories Whenever You Listen To Podcasts. Please Tell Your Advertising Friends.

Podcasting Growth Predictions From Rob Walch Of Libsyn

Peter · June 8, 2020 · Leave a Comment

Rob Walch of Libsyn and Podcast411 Predicted The Future Of Podcasting In This 2006 Interview… His Podcasting Growth Predictions Were Correct.

This entertaining conversation was first recorded in 2006 on my advertising agency’s podcast, The 360 View. I had just started a marketing podcast, a bit early, but knew that I needed Rob’s perspective on this burgeoning communication platform. He was right then and continues to be an industry visionary.

Make sure you meet Rob on LinkedIn — plus he is now VP of Podcaster Relations at Libsyn. There will soon be a follow-up episode. Stay tuned. Who knows, there might be more podcasting growth predictions.

SHOW LINKS

Rob Walch and podCast411

Rob on LinkedIn

libsyn