Linda Gonzales is the CEO of Viva Partnership, America’s leading multicultural marketing and advertising agency.
Listen to how Linda defines multicultural marketing and how to get it done. As you will see, some Fortune 500 companies get it so wrong that I cannot even say how bad it is without having my mother scold me. Wait for the Kmart story.
We also discuss the poor state of multicultural diversity and inclusivity in today’s corporate world. Sad.