Fear Can Be A Great Motivator In The World Of Advertising. Or, It Can Be Debilitating. Pick One.
The feeling of “fear” can be a part of everyday life at many advertising agencies. Fear of losing a valuable client; fear of not winning a new business pitch; fear of slow growth; fear of not being able to sell in that great idea; fear for your job or slow career growth… I’ll stop there.
Fearless Don Tolep discusses advertising agency fear. But more importantly, how to overcome fear to win.[buzzsprout episode=’3975791′ player=’true’]
Don has won lots of new clients and pitches and Tellys. He is a master at business development. He lives near the beach. OK, but better, he is the Creative Brand Strategist at Florida’s OGK Creative. He grows his clients and grows the agency. A good combo.
Leave a Reply