Fear Can Be A Great Motivator In The World Of Advertising. Or, It Can Be Debilitating. Pick One.
The feeling of “fear” can be a part of everyday life at many advertising agencies. Fear of losing a valuable client; fear of not winning a new business pitch; fear of slow growth; fear of not being able to sell in that great idea; fear for your job or slow career growth… I’ll stop there.
Fearless Don Tolep discusses advertising agency fear. But more importantly, how to overcome fear to win.
Don has won lots of new clients and pitches and Tellys. He is a master at business development. He lives near the beach. OK, but better, he is the Creative Brand Strategist at Florida’s OGK Creative. He grows his clients and grows the agency. A good combo.