I put some thoughts on the future of advertising on LinkedIn (a publishing platform that you should consider using for your agency).
I am concerned that the growth of ad blocking software; the shift to mobile where ads simply don’t work (yet) and the reduction of TV viewership by the under 30 crowd does not bode well for TV – which is still the leading advertising medium.
Head over to LinkedIn to see my thoughts. Agencies that crack this new code will win.
By the way, here are my 8 posts on the power of LinkedIn as a B2B marketing tool.
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