My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here is my educated take on which advertising agencies will survive and how they will make it happen. It is my advertising agency survival guide. Having gone through the 2007 – 2008 recession as an agency owner, I saw approximately one-third […]
Category Archives: Agency of the Future
The Advertising Agency Of The Future
What Does The Advertising Agency Of The Future Look Like? How About Your Agency? The advertising agency of the future needs some serious planning and agility. No surprise here. But, what is surprising to me is the lack of attention paid to how to craft an advertising agency for the future. Just for the hell […]
Advertising Agency Outsourcing: An Opportunity and… New Competition
I wrote this post about advertising agency outsourcing seven years ago. I am resurrecting it for a couple of reasons. First, the use of outsourced freelance talent, as in not full-time employees (FTE), is a solid part of running a 2020 agency in a world of business uncertainty: Will I win that new client? Will […]
Fire Your Advertising Copywriter
Is it time to fire your advertising copywriter? OK, I am just kidding. I like copywriters. In fact, many of my best friends are copywriters. OK, OK. I recently played with an AI writing tool called Talk To A Transformer. From the website: Built by Adam King (@adamdanielking) as an easier way to play with […]
Ad Age Small Agency Conference Podcast
The Ad Age Ad Lib podcast recently interviewed Sunday Dinner’s Lindsey Slaby just ahead of her appearance at the 2019 Ad Age Small Agency Conference. Since many of you did not attend the conference or religiously listen to the Ad Age podcast (sooo, much to do!), I thought I’d share a few of Lindsey’s […]