This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development is now a 24/7 operation. Here is some advice on how to deliver. By the way, this post currently has over 32,900 views. The post’s popularity is due to three key reasons: […]
Advertising Agency Resource List – Updated Monthly May 20, 2019 Update. This list is updated every month. Let me know if there is a resource that should be included. My advertising agency resource list is curated to help advertising, digital, design and PR agencies easily find the inspiration and industry resources that will help y’all […]
Do you advertise your advertising agency? Based on my industry experience, most do not. This means that agencies are not aiming and tailoring their primary sales messages to their target audiences. This post offers 10 ways to advertise your advertising agency as well as the why you should to it, like, yesterday. Caveat: You should […]
A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This advertising awards list gets updated. Most recently on 28 June 2019. Let me know if I am missing an award. Note, Note: While your ad agency tries hard to drive traffic to its website, the […]
Eeeew, Advertising Agency Cold Calling One of my advertising agency business development clients asked me today if cold calling was better than doing nothing. I responded that cold calling is so ineffectual that he might just want to do nothing. Of course, we had a more in-depth conversation about objectives, strategy and tactics — but […]