Actually 4 Thoughts On Advertising Here are some thoughts on advertising driven by four recent reads. What If There Was No Advertising? Imagine a world where all advertising was erased from the environment. That means no more escalator, or bathroom stall ads; no more behavioral retargeting; movies and tv shows without commercials (oh, that’s Netflix); […]
Tag Archives: advertising
Nootropics, Brain Food For Advertising
Nootropics And Advertising UPDATE: I originally wrote this 18 months ago and promised an update. I did not receive enough benefit – as in, making me enough of a smarter boy to merit ingesting the nootropics and the cost. It would have been nice to tell you that I became Bradley Cooper. Back to the […]
Buy These Advertising Books Today
Advice: Buy These “Advertising” Books I first met Paul Arden when I moved to Saatchi & Saatchi London in 1991 to run the J&J account and business development across Europe. Paul was one of Saatchi’s most famous creative directors, had worked on major agency accounts like British Airways, Silk Cut (a cigarette brand) and Fuji. He was […]
A Marketing Email Program With Personality
Yup, Your Email Program Can Have Personality Boring is bad. Personality is good. Me-Too is bad. Different is good. Getting unsubscribed sucks. How many marketing or information emails do you get? I get a lot. To be clear, I am talking about both direct marketing emails (the unsolicited kind) and email newsletters that I have […]
Inbound Marketing Works
Inbound Marketing Delivers Inbound New Business OK, not big news here: inbound marketing works. But, in the interest of sharing, I’d just like to say it works for me big time and how it does that. A couple of weeks ago I sensed that the number of high-octane inbound inquiries was falling off. I usually […]