Do you advertise your advertising agency? Based on my industry experience, most do not. This means that agencies are not aiming and tailoring their primary sales messages to their target audiences. This post offers 10 ways to advertise your advertising agency as well as the why you should to it, like, yesterday. Caveat: You should […]
Tag Archives: advertising
The Big Advertising Agency Resource List
Advertising Agency Resource List This list is updated every month. Well, most months. Let me know if there is a resource that should be included. My advertising agency resource list is curated to help advertising, digital, design and PR agencies easily find the inspiration and industry resources that will help y’all build killer agencies and […]
Top Advertising And Design Awards
A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This award list gets updated. Let me know if I am missing anything. Winning the right advertising awards is good for business and agency and client morale. Just make sure you know why you are entering. […]
Advertising Agency Business Development & Cold Calling
Eeeew, Advertising Agency Cold Calling One of my advertising agency business development clients asked me today if cold calling was better than doing nothing. I responded that cold calling is so ineffectual that he might just want to do nothing. Of course, we had a more in-depth conversation about objectives, strategy and tactics — but […]
3 Thoughts On Advertising
Actually 4 Thoughts On Advertising Here are some thoughts on advertising driven by four recent reads. What If There Was No Advertising? Imagine a world where all advertising was erased from the environment. That means no more escalator, or bathroom stall ads; no more behavioral retargeting; movies and tv shows without commercials (oh, that’s Netflix); […]