HUH! What Is Communications Arts Magazine?
A small SEM advertising company in Chicago just asked me — “What Is Communications Arts Magazine?”
I’m like, HUH! This has been the creative bible for decades. OK, an answer…
I will answer in two ways. Here is what Communications Arts Magazine says about itself:
Communication Arts is the largest international trade journal of visual communication. Founded in 1959 by Richard Coyne and Robert Blanchard, the magazine’s coverage includes graphic design, advertising, photography, illustration, typography and interactive media.
Most recent issue: November/December 2023 — Advertising Annual | 64 — Features the award-winning projects from our 64th Annual Advertising Competition, plus in-depth profiles of Brooklyn-based design firm &Walsh and Toronto-based photographer Mathew Guido and articles on advertising. This is one issue that all creative professionals won’t want to miss!
And, Ta Da… I am In It. My new advertising agency book is in their recommended reading section. Page 13.
Quickie side note. Communications Arts Magazine is mentioned in my brilliant article on advertising awards (the most viewed page on my website right now.) Winning the right awards (by using a strategic approach to award selection and entry application) gets your agency attention and helps clients make decisions to call you because a trusted third-party loves you. Clients need help in making agency selection decision.
Buy the magazine. It is the best creative advertising magazine. Period. That’s why it is called Communications Arts magazine. They mean it.
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