Tag Archives: advertising

10 Ways To Advertise Your Advertising Agency

Do you advertise your advertising agency? Based on my industry experience, most do not. This means that agencies are not aiming and tailoring their primary sales messages to their target audiences. This post offers 10 ways to advertise your advertising agency as well as the why you should to it, like, yesterday. Caveat: You should […]

Advertising Agency Business Development & Cold Calling

Eeeew, Advertising Agency Cold Calling One of my advertising agency business development clients asked me today if cold calling was better than doing nothing. I responded that cold calling is so ineffectual that he might just want to do nothing. Of course, we had a more in-depth conversation about objectives, strategy and tactics — but […]

3 Thoughts On Advertising

Actually 4 Thoughts On Advertising Here are some thoughts on advertising driven by four recent reads. What If There Was No Advertising? Imagine a world where all advertising was erased from the environment. That means no more escalator, or bathroom stall ads; no more behavioral retargeting; movies and tv shows without commercials (oh, that’s Netflix); […]

Nootropics, Brain Food For Advertising

Nootropics And Advertising UPDATE: I originally wrote this 18 months ago and promised an update. I did not receive enough benefit – as in, making me enough of a smarter boy to merit ingesting the nootropics and the cost. It would have been nice to tell you that I became Bradley Cooper. Back to the […]

Buy These Advertising Books Today

Advice: Buy These “Advertising” Books I first met Paul Arden when I moved to Saatchi & Saatchi London in 1991 to run the J&J account and business development across Europe. Paul was one of Saatchi’s most famous creative directors, had worked on major agency accounts like British Airways, Silk Cut (a cigarette brand) and Fuji. He was […]