Peter Levitan & Co.
The New Business of Advertising
She was right.
Cathy talks about the digital ad world and Google advertising planning as it was in 2006. Do you think that you know where Google came from? Think again.
Cathy has been a writer on the ad world for, get this: Adweek, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now… WARC.
SHOW NOTESSince I work with advertising agencies, I’ll lead this discussion with how to name an advertising agency. However, this how-to works across all industries.
A company or brand name can make or break you at your launch or over time. This podcast explains how to name a brand or entity. The key is that company and brand naming is both science and art. And, yes, there is a scientific approach to how to name an advertising agency, or digital or PR shop.
The right brand name adds value and drives sales. Here is a blueprint based on naming conventions to get there. By the way, my blog post: “How To Name Your Advertising Agency” has been viewed more than 50,000 times. There is a link below.
With respect to some of the science… Consider whether your advertising or brand name is a:
Your advertising name can make or break your first impression and your perception for years to come. Note that some names just die.
SHOW LINKSHow To Name Your Advertising Agency Article.
Two new shows every week… Do not forget to subscribe to Advertising Stories whenever you Listen To Podcasts. Use the handy podcast links on this page.
Russ Stoddard is president of Oliver Russell a purpose driven advertising and branding agency that elevates the impact of companies striving to do good for people and our planet. Hear him talk on this advertising agency podcast about how his agency went global by doing very good stuff. A perfect podcast for today’s world.
If you are one of the first five to email me at peter@peterlevitan.com I will send you a free copy of his book Rise Up: How To Build A Socially Conscious Business
SHOW LINKSRise Up: How To Build A Socially Conscious Business
Oliver Russell A Purpose Driven Branding Agency
Linda Gonzales is the CEO of Viva Partnership, America’s leading multicultural marketing and advertising agency.
Listen to how Linda defines multicultural marketing and how to get it done. As you will see, some Fortune 500 companies get it so wrong that I cannot even say how bad it is without having my mother scold me. Wait for the Kmart story.
We also discuss the poor state of multicultural diversity and inclusivity in today’s corporate world. Sad.
SHOW LINKSViva Partnership & Multicultural Marketing
Harvard Business Review: What Makes You “Multicultural?”
Robert Peterson / Bob-san Grew Toyota, Saatchi & Saatchi, and Now A Skin Care Brand Plus (!) His Peeps Just Won A Big CES Award. Not your average expat life in Tokyo, Japan. And, the perfect guy to give us the lowdown on Japanese advertising, marketing, and sushi.
I think that that about says it all until you listen to this episode. If you did listen, arigatōgozaimashita.
SHOW LINKS – リンクを表示Bob’s Book – Make It Happen on Amazon.
Toute Nuit – Please look your best. Oh, and wrinkle-free.