Podcast

The Birth, Life And Death Of L’eggs Pantyhose

June 12, 2020 By Peter 4 Comments

Michael Donahue Has Many Letters to His Name. DFS, S&S, L’eggs, 4A’s, and ANA. Hear Him Discuss The Birth, Life, And Death Of L’eggs Pantyhose.

Michael is going to tell us about how a brand can be born, grow to greatness, and die. This interview covers the birth, life, and death of one of America’s best-known brands – Sara Lee’s L’eggs. Michael ran this account. He also managed to corral ZZ Top and the Radio City Rocketts for the brand’s advertising – two names not usually associated with any brand at the same time. Nothing is forever in brand land.

Michael, an original Mad Men man, has been an Executive Vice President and Board member at Saatchi & Saatchi Advertising; EVP at The Association Of American Advertisers and Senior Director Of The Association Of National Advertisers. He is also the tallest man in advertising. And, if that was not all, he did in fact urge the advertising industry in the 1990s to move into the world of digital marketing using his exalted position at the 4A’s.

We will also discuss what the Association Of National Advertisers is and does for mankind.

SHOW LINKS

Watch: Michael Donahue – from the LinkedIn Trust Series at Advertising Week New York 2017

1988 L’eggs TV With ZZ Top

Association of National Advertisers

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From Advertising Agency Copywriter To Fiction Book Author

June 10, 2020 By Peter Leave a Comment

How To Go From Advertising Copywriter To Fiction Book Author.

Kathy has written advertising copy for mega-brands like Nike, Dr. Martens, Harrah’s, and Subway. Her wordsmithing has won numerous awards. But more importantly, it has led her to a life of writing fiction.

Kathy, well actually Kathleen Valenti, is the author of Protocol, 39 Winks and As Directed all part of the Maggie O’Malley Mystery Series, published by Henery Press.

Our talk covers the skills required to be a powerful copywriter and author. Many of these skills are required to build characters, stories, and hold a reader’s attention. Skills that work for both a Nike and a murder mystery series. Kathy’s fourth book is in the works.

SHOW LINKS

Kathy Valenti On LinkedIn

Kathleen Valenti Author

Kathleen On Powell’s Books Online

Kathleen Valenti On Amazon

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

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Podcasting Growth Predictions From Rob Walch Of Libsyn

June 8, 2020 By Peter Leave a Comment

Rob Walch of Libsyn and Podcast411 Predicted The Future Of Podcasting In This 2006 Interview… His Podcasting Growth Predictions Were Correct.

Rob has been a leader in the world of podcasting since 2004. No one knew more about where podcasting was and IS now going than Rob. Rob’s podCast411 is where it all started and is worth a visit. If you are a broadcaster, publisher, or listener, Rob’s history and insights will help you understand why podcasting is booming.

This entertaining conversation was first recorded in 2006 on my advertising agency’s podcast, The 360 View. I had just started a marketing podcast, a bit early, but knew that I needed Rob’s perspective on this burgeoning communication platform. He was right then and continues to be an industry visionary.

Make sure you meet Rob on LinkedIn — plus he is now VP of Podcaster Relations at Libsyn. There will soon be a follow-up episode. Stay tuned. Who knows, there might be more podcasting growth predictions.

SHOW LINKS

Rob Walch and podCast411

Rob on LinkedIn

libsyn

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast

Do Not Forget To Subscribe to Advertising Stories Whenever you Listen To Podcasts. Please Tell Your Advertising Friends.

The Disrupted History of Fashion And Luxury Marketing

June 4, 2020 By Peter Leave a Comment

Mega Fashion Marketer Nancy Berger Discusses The Disrupted History Of Fashion Marketing.

Has any category been as disrupted as much as fashion and luxury marketing? Nope.

Nancy knows. She ran sales and marketing at Calvin Klein, Donna Karan, Valentino, and Dolce & Gabbana. Plus she consulted for Conde Nast. Wow.

Today, Nancy runs Grace Group, a leading global fashion marketing consultancy. I talked with Nancy about the past, present, and future of fashion and luxury marketing. We covered magazine advertising, PR, fashion shows, and the move to social media and, importantly, Instagram. Fashion marketing has been… well, very disrupted.

You will hear about everything from the crazy world of million-dollar runway shows and the slow death of fashion retail to today’s leading influencers including the agility of Danielle Bernstein and savvy marketing brands like Doen and Chloe.

SHOW LINKS

Grace Group

CALVIN KLEIN JEANS – “Brooke Shields – Nothing” (80’s Commercial)

Danielle Bernstein @ WEWOREWHAT

Chloé

Doen

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

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Adidas And Saatchi – The Worst New Business Presentation Ever Podcast

June 4, 2020 By Peter Leave a Comment

Here Is My Story About The Worst New Business Presentation Ever by Saatchi & Saatchi And Adidas.

This is one of the worst advertising stories I’ve ever participated in. In the early 1990s, I was the European Bussiness Development Director in Saatchi & Saatchi Advertising Worldwide’s London office. One day Maurice Saatchi asked me to run a pitch for the global Adidas account.

We had everything working for us. Maurice and Charles Saatchi, a team of London’s best creatives, an Adidas CEO who loved us, the support of Adidas America. Unfortunately, we also had some baby seals that were beaten on ice flows as a creative metaphor that illustrated our global strategy. Baby seals and Adidas and Saatchi did not mix well.

Check out this story if you want to learn about huge pitch mistakes that were made by the best in the business. The blog version of this advertising story has been read over 13,000 times and it is a central story in my book: The Levitan Pitch. Buy This Book. Win More Pitches.

SHOW LINKS

The Worst Presentation Mistakes

The Levitan Pitch. Buy This Book. Win More Pitches.