Four Ways That Got Me On Page One On Google
There are thousands of blog posts about how to get on page one on Google. I did the right stuff and am on #1 for many of the search terms that my advertising agency clients search on – see the image over there. Go ahead and click on it.
Why is being on Google’s page one important (yes, an LOL duh coming):
From Search Engine Journal:
Over 25% of People Click the First Google Search Result
A study of billions of search results finds over a quarter of Google searchers click on the first organic result.
Here is just one more blog post about getting that number one position because I have the number one position for people searching for my expertise: “advertising agency business development.” And, other related terms. And… yes, you should aim for this as well.
Here is how I did it.
- I’ve cranked. I have written 810 blog posts since 2012 about, you guessed it, advertising agency business development that is targeted directly to agency decision-makers. I have been very focused. I give lots of useful information out for free – read it here. People like that.
- I am a good writer and even have my well-read, best-selling book The Levitan Pitch. Buy This Book. Win More Pitches. to help me look like an expert/leader and get me even more street cred.
- I use the right keywords. I study my market, their needs/wants/pain points, and (importantly) what works for my competitors. I use tools like Ubersuggest to help me make my keyword and subject decisions.
- I point to my blog posts on LinkedIn and Twitter. And, if you do a podcast like my Advertising Stories, the podcast world will find you too. I am also a guest on lots of marketing podcasts that point back to me.
That’s it. Yes, it helps that I started this blog in 2012 before like trillions of blog posts hit the metaverse. But, you can do it. Yup, get on page one on Google. Be patient.
Be savvy, focus on your audience, be keyword smart, write well, and be consistent. Oh, add value to the universe.
All of this activity begets incoming agency leader inquiries.
But you??? OK, do some account based marketing too – if you do not have 810 blog posts. Like a lot of direct marketing.