Peter Levitan & Co.

The New Business of Advertising

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How To Get On Page One On Google

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Four Ways That Got Me On Page One On Google

page one on googleThere are thousands of blog posts about how to get on page one on Google. I did the right stuff and am on #1 for many of the search terms that my advertising agency clients search on – see the image over there. Go ahead and click on it.

Why is being on Google’s page one important (yes, an LOL duh coming):

From Search Engine Journal:

Over 25% of People Click the First Google Search Result

A study of billions of search results finds over a quarter of Google searchers click on the first organic result.

Here is just one more blog post about getting that number one position because I have the number one position for people searching for my expertise: “advertising agency business development.” And, other related terms. And… yes, you should aim for this as well.

Here is how I did it.

  1. I’ve cranked. I have written 810 blog posts since 2012 about, you guessed it, advertising agency business development that is targeted directly to agency decision-makers. I have been very focused. I give lots of useful information out for free – read it here. People like that.
  2. I am a good writer and even have my well-read, best-selling book The Levitan Pitch. Buy This Book. Win More Pitches. to help me look like an expert/leader and get me even more street cred.
  3. I use the right keywords. I study my market, their needs/wants/pain points, and (importantly) what works for my competitors. I use tools like Ubersuggest to help me make my keyword and subject decisions.
  4. I point to my blog posts on LinkedIn and Twitter. And, if you do a podcast like my Advertising Stories, the podcast world will find you too. I am also a guest on lots of marketing podcasts that point back to me.

That’s it. Yes, it helps that I started this blog in 2012 before like trillions of blog posts hit the metaverse. But, you can do it. Yup, get on page one on Google. Be patient.

Be savvy, focus on your audience, be keyword smart, write well, and be consistent. Oh, add value to the universe.

All of this activity begets incoming agency leader inquiries.

But you??? OK, do some account based marketing too – if you do not have 810 blog posts. Like a lot of direct marketing.

Dallas Advertising Agencies What Agency Is On Top At Google?

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Why Is Miller Ad Agency On Top At Google? Why The Answer Is Important For All Advertising Agencies No Matter Where Your Agency Is.

I’ve been doing some work for my advertising agency clients about how they get found by their future marketing clients. To narrow the process, I took a look at how Dallas advertising agencies are listed on Goole’s SERP home page.

It isn’t pretty.

Today is a rather important time to check every “how clients find your agency” box given the current state of the COVID-19 craziness and inevitable client spending pullback. If you were not around during the 2007 recession… ask someone who was. The agencies that fell asleep — fell off the map. I owned an agency at the time and got aggressive – we prospered.

Dallas Advertising Agencies And Google

As part of my research, I did a quick search on Google, via a Chrome incognito browser, to see what Austin, Houston and Dallas advertising agencies are listed first on Google (of course YMMV, depending on your browser and history). I did a fast search as if I was a prospective client searching for a new agency. My search term was simple… “Dallas advertising agencies.”

Here is a screenshot of the results. Kinda critical results for future clients as Google only provides a very limited list on page one.

Dallas Findings

  1. WALO Creative comes up first. They are smart to buy the ad to get out ahead given that Clutch says that there are over 500 Dallas advertising agencies.
  2. Miller Ad Agency is second. They have 75 reviews, so I assume that that helps Google make a decision. However, Slingshot with five reviews is listed as four. So, maybe the number of reviews isn’t the secret.
  3. Finally, I am going like, where is Dallas’ leading Richards Group? They are not on page one. Huh, given their size and history. This time I searched via Google map and Richards shows up as number 4. This makes sense, right? But, again, I am a bit perplexed since smaller Miller is number one.
  4. A “conclusion”. Miller has all five-star reviews as is listed at 5.0. Richards has lots of reviews but because it has a couple of lower review numbers has a 4.5 rank. But wait, Slingshot which is listed as number two only has a 3.4 review rank. Yikes.

My Conclusion… Find a seriously smart, expert SEM / SEO expert and drill down if you want to be listed high on Google’s results for Dallas Advertising Agencies.  Maybe start at Google’s Improve Your Local Ranking On Google page. Keep reading – Google’s algorithms are fluid.

One more… make knowing where a prospective client will look for your agency and make sure you are there. If it means that you might have to buy an ad or a listing, do it. The way to get here is to put on a client hat and understand their buyer persona and act like them. Or, have your mom do the search.

Also, check out my article about there being too many advertising agencies. I also have a list of everywhere you want to be.

Note: If your superior expertise can help ME figure this specific Google ranking stuff out…. make contact. Thanks.