Why Is Miller Ad Agency On Top At Google? Why The Answer Is Important For All Advertising Agencies No Matter Where Your Agency Is.
I’ve been doing some work for my advertising agency clients about how they get found by their future marketing clients. To narrow the process, I took a look at how Dallas advertising agencies are listed on Goole’s SERP home page.
It isn’t pretty.
Today is a rather important time to check every “how clients find your agency” box given the current state of the COVID-19 craziness and inevitable client spending pullback. If you were not around during the 2007 recession… ask someone who was. The agencies that fell asleep — fell off the map. I owned an agency at the time and got aggressive – we prospered.
Dallas Advertising Agencies And Google
As part of my research, I did a quick search on Google, via a Chrome incognito browser, to see what Austin, Houston and Dallas advertising agencies are listed first on Google (of course YMMV, depending on your browser and history). I did a fast search as if I was a prospective client searching for a new agency. My search term was simple… “Dallas advertising agencies.”
Here is a screenshot of the results. Kinda critical results for future clients as Google only provides a very limited list on page one.
- WALO Creative comes up first. They are smart to buy the ad to get out ahead given that Clutch says that there are over 500 Dallas advertising agencies.
- Miller Ad Agency is second. They have 75 reviews, so I assume that that helps Google make a decision. However, Slingshot with five reviews is listed as four. So, maybe the number of reviews isn’t the secret.
- Finally, I am going like, where is Dallas’ leading Richards Group? They are not on page one. Huh, given their size and history. This time I searched via Google map and Richards shows up as number 4. This makes sense, right? But, again, I am a bit perplexed since smaller Miller is number one.
- A “conclusion”. Miller has all five-star reviews as is listed at 5.0. Richards has lots of reviews but because it has a couple of lower review numbers has a 4.5 rank. But wait, Slingshot which is listed as number two only has a 3.4 review rank. Yikes.
My Conclusion… Find a seriously smart, expert SEM / SEO expert and drill down if you want to be listed high on Google’s results for Dallas Advertising Agencies. Maybe start at Google’s Improve Your Local Ranking On Google page. Keep reading – Google’s algorithms are fluid.
One more… make knowing where a prospective client will look for your agency and make sure you are there. If it means that you might have to buy an ad or a listing, do it. The way to get here is to put on a client hat and understand their buyer persona and act like them. Or, have your mom do the search.
Also, check out my article about there being too many advertising agencies. I also have a list of everywhere you want to be.
Note: If your superior expertise can help ME figure this specific Google ranking stuff out…. make contact. Thanks.