Nootropics And Advertising UPDATE: I originally wrote this 18 months ago and promised an update. I did not receive enough benefit – as in, making me enough of a smarter boy to merit ingesting the nootropics and the cost. It would have been nice to tell you that I became Bradley Cooper. Back to the […]
Category Archives: New Business
See How Advertising Agency Humor Can Sell You
When I owned my Portland advertising agency I was always looking for a way to really grab the attention of a business development prospect the second they hit our home page. I mean grab them. Excite them. Hold them. Sell them. An approach that I considered over and over was to have a stand-up comedian […]
What To Learn From Learn From Crispin Porter Bogusky
Advertising Agency Learning From Crispin Porter Bogusky I use a bit of show and tell when I work with my advertising agency clients. Based on their business objectives, positioning, and service offering, I show a series of relevant benchmark agency websites and marketing tactics to help agencies learn from related B2B best practices. Here is […]
Advertising Agency Sales Meeting Insanity
Yikes: Sales Meeting Insanity This is a shoutout to RSW/US’s Lee McNight and his mind-blowingly sad video about advertising agency sales: 3 Takeaways Ep16 – 3 Reasons Why Initial Agency New Business Meetings Go Nowhere I watched this video on my mobile phone in the dark at 6 AM in San Miguel de Allende, Mexico while […]
Bullshit And Your Advertising Agency
Bullshit As Advertising Agency Branding An Isreali, New Yorker, and a Mexican walk into a bar. No, this isn’t the beginning of a joke. It is a blog post about advertising agency bullshit and branding. I just happened to eat with this group last night and we talked about the definition of truth. I have been thinking […]