The Not So Secrets of Advertising Agency Business Development Do you think that advertising agency business development is hard? Try getting featured on Spotify or on stage at Coachella or Carnegie Hall. OK, so how do you get to Carnegie Hall? Well, you know the answer: Practice, Practice, Practice. That really means having objectives, strategies, […]
Category Archives: New Business
What Do Advertising Clients Want? I Asked A Real Mad Men Man
I asked a real Mad Men man, a senior exec at the Association of National Advertisers, and a long-time playa in the industry, about the current state of the advertising industry. Most importantly, “what do advertising clients want?” Here are some answers that should be digested and could impact your agency’s business strategy no matter […]
Seven Powerful Ideas To Help You Attract That Desirable Advertising Agency Client
Imagine that you are a desirable advertising agency client. The desirable (to me) client = has a decent budget; respects marketing and what my agency could do for them; has a famous name and are nice people (If I got three out of four of these attributes I was usually happy. My client Nike got […]
The Ultimate Advertising Agency List
How Do Clients Find Your Advertising Agency? Think List. I just reread this 2018 post and I laughed when I realized that I had left out a couple of ways that clients find advertising agencies. Both of these highly-searched websites require that you have a master plan for how to leverage their unique platforms. The platforms? […]
Top Advertising And Design Awards
A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This advertising awards list gets updated. Most recently on October 5, 2019. I updated The One Show listing and added the Ad Stars Awards. Let me know if I am missing an award. Note, Note: The […]