Category Archives: New Business

The Big Advertising Agency Resource List

Advertising Agency Resource List – Updated Monthly December 23, 2019 Update. I want the marketing communications world to be a better place. Therefore, this advertising agency resource list  is updated often. Let me know if there is a resource that should be included. – or modified My advertising agency resource list is curated to help […]

Instant Social Media Content For Your Brand And Advertising Agency

OK, I admit it, there is no instant social media content. But, there is fast. In fact, fast and good. In fact, there really is fast + good + cheap. Which, as you might suspect, will make a brand and any advertising agency very happy. I have used a few different methods to accelerate the […]

Ad Agencies And The Art Of Philanthropy

This is an update to my original 2013 blog post – Ad Agencies and the Art of Philanthropy. I am updating because it is that season when people kinda wake up and think a bit more about being philanthropic. This is, of course, good news. However, I think that while giving to the needy or […]

The Secrets of Advertising Agency Business Development

The Not So Secrets of Advertising Agency Business Development Do you think that advertising agency business development is hard? Try getting featured on Spotify or on stage at Coachella or Carnegie Hall. OK, so how do you get to Carnegie Hall? Well, you know the answer: Practice, Practice, Practice. That really means having objectives, strategies, […]

What Do Advertising Clients Want? I Asked A Real Mad Men Man

I asked a real Mad Men man, a senior exec at the Association of National Advertisers, and a long-time playa in the industry, about the current state of the advertising industry. Most importantly, “what do advertising clients want?” Here are some answers that should be digested and could impact your agency’s business strategy no matter […]