How Do Clients Find Your Advertising Agency? Think List. I just reread this 2018 post and I laughed when I realized that I had left out a couple of ways that clients find advertising agencies. Both of these highly-searched websites require that you have a master plan for how to leverage their unique platforms. The platforms? […]
Category Archives: New Business
Top Advertising And Design Awards
A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This advertising awards list gets updated. Most recently on October 5, 2019. I updated The One Show listing and added the Ad Stars Awards. Let me know if I am missing an award. Note, Note: The […]
How Small Advertising Agencies Can Win Big Clients
A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large clients are now very attracted to small agencies. I’d imagine that this might not be a big surprise to you. Expert smaller agencies that deliver specialized services have been on the radar for a few years. However, you might not […]
Advertising Agency Process and Profitability
The Right Process = Advertising Agency Profitability Warning: While not as sexy as a new Instagram video plan, this in-depth 3,500-word post is all about advertising agency profitability. OK, OK, as an ex-agency CEO, I will admit that profitability is rather sexy. Sexier, that is, than Instagram. By the way, if this post is too […]
Time To Kill Your Advertising Agency Blog?
Is It Time To Kill Your Advertising Agency Blog? I’ve updated my 2017 blog post about the power of the advertising agency blog and the question of should y’all continue to go for it or kill it. I think that this is a big question that should be reviewed every year. Another question. Would anyone […]