Category Archives: New Business

The Smart B2B Referral Program

The Advertising Agency B2B Referral Program – Is That Enough For Growth? Is it just enough to “hope” that your B2B referral program will work? The answer… no. I just got off the phone with an advertising agency leader in London. I asked, “Where have you been getting business?” he answered, as do most advertising […]

An Advertising Agency Survival Guide

My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here is my educated take on which advertising agencies will survive and how they will make it happen. It is my advertising agency survival guide. Having gone through the 2007 – 2008 recession as an agency owner, I saw approximately one-third […]

How To Position An Advertising Agency – Part I

But First: An Advertising Agency Survival Guide Here is a comprehensive guide that will help your agency become a winner in today’s crazy advertising marketplace – The Advertising Agency Survival Guide. Part I: The Advertising Agency Position – The Heart Of Your Agency And Reason For Being An updated look at how to build a […]

What I Learned At Saatchi & Saatchi Advertising

What I Learned At Saatchi & Saatchi Advertising – It Is Relevant Today I got educated at Saatchi & Saatchi Advertising. I applied my learning to a career that spanned GM of the Minneapolis office, to London and Europe, to two Internet startups, my own agency, and now my advertising agency consultancy. I learned about […]

Dallas Advertising Agencies What Agency Is On Top At Google?

Why Is Miller Ad Agency On Top At Google? Why The Answer Is Important For All Advertising Agencies No Matter Where Your Agency Is. I’ve been doing some work for my advertising agency clients about how they get found by their future marketing clients. To narrow the process, I took a look at how Dallas […]