Really? An Advertising Agency Newspaper. Peter, You Must Be Joking.
Websites are ephemeral. Social media is like the wind. Email. well email, just fades away. Same for LinkedIn messages. But paper, well paper sticks around. So, here is a suggestion. Consider having an advertising agency newspaper. Whoa… A newspaper? In 2021 or beyond. Yup.
Just to get the conversation going… that’s one of my photography series newspapers over there from my Mexico LaGente photo series.
I Am A Photographer. I Use Newspapers To Give Back.
I photograph communities (and dozens of people) around the world. I have created ‘newspapers’ as a follow-up for photo series I’ve done in San Miguel de Allende Mexico and Selma Alabama. It is a way that I give back to the community. People dig it. I’ve even gotten hugs in Mexico when I’ve given a newspaper to a person that has their photo in it. Hugs. Doesn’t your ad agency want a hug? See some pics of ‘hugs’ below.
Yo, Be Unignorable = Get attention = Creat An Advertising Agency Newspaper Or Zine
Ok, getting past that ephemeral digital problem. Go newspaper, or if you prefer a more modern approach – call it a zine.
Smart words get attention. Groovy imagery gets attention. Smart insights get mucho – repeat – attention. So, if you are going to the trouble of doing all this outreach work to get attention… why not try to really get attention. Go 1990’s and put it in ink. Let people touch your brilliance.
I Use The Newspaper Club
Go to the UK’s Newspaper Club for inspiration and, hey, why not use them to produce your groovy print work.
OK. One More.
Minneapolis’s video production company Current Resident also uses print / zines / newspapers…. whatever you want to call it.
Yes, it is paper. Go green and make it eco-friendly paper.
Need addresses? Now that many businesses are back at the office – at least some of the time – mail is getting delivered to the right person. Or, you know what… ask people for their home address. I often send one of my The Levitan Pitch. books to people. They gladly supply their real address. These days, getting anything in the mail is like Christmas.
Paper in action. Hugs from my neighborhood. A FB post from a community leader.