Category Archives: New Business

Advertising Agency Process and Profitability

The Right Process = Advertising Agency Profitability Warning: While not as sexy as a new Instagram video plan, this in-depth 3,500-word post is all about advertising agency profitability. OK, OK, as an ex-agency CEO, I will admit that profitability is rather sexy. Sexier, that is, than Instagram. By the way, if this post is too […]

Time To Kill Your Advertising Agency Blog?

Is It Time To Kill Your Advertising Agency Blog? I’ve updated my 2017 blog post about the power of the advertising agency blog and the question of should y’all continue to go for it or kill it. I think that this is a big question that should be reviewed every year. Another question. Would anyone […]

How to Build A Winning Advertising Agency New Business Program

This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development is now a 24/7 operation. Here is some advice on how to deliver. By the way, this post currently has over 32,900 views. The post’s popularity is due to three key reasons: […]

How To Outsource Linkedin Business Development

Is It Time To Outsource Your Advertising Agency’s LinkedIn Marketing? Advertising agencies often ask me if I can help them outsource their business development operations. This happens with such frequency that I thought I’d occasionally point to a quality third-party resource. Here is a company that can help you outsource your Linkedin marketing. Lead Cookie […]

Anatomy Of An Advertising Agency Pitch: Part One

Anatomy Of An Advertising Agency Pitch This interview with Tony Mikes, Founder of the Second Wind Network, is a first-person perspective by an advertising agency management and business development leader who sat on the client side of an important ad agency pitch. It is an enlightening review of how advertising agencies performed, or didn’t, in […]