OK, I admit it, there is no instant social media content. But, there is fast. In fact, fast and good. In fact, there really is fast + good + cheap. Which, as you might suspect, will make a brand and any advertising agency very happy. I have used a few different methods to accelerate the […]
Category Archives: New Business
Ad Agencies And The Art Of Philanthropy
This is an update to my original 2013 blog post – Ad Agencies and the Art of Philanthropy. I am updating because it is that season when people kinda wake up and think a bit more about being philanthropic. This is, of course, good news. However, I think that while giving to the needy or […]
The Secrets of Advertising Agency Business Development
The Not So Secrets of Advertising Agency Business Development Do you think that advertising agency business development is hard? Try getting featured on Spotify or on stage at Coachella or Carnegie Hall. OK, so how do you get to Carnegie Hall? Well, you know the answer: Practice, Practice, Practice. That really means having objectives, strategies, […]
What Do Advertising Clients Want? I Asked A Real Mad Men Man
I asked a real Mad Men man, a senior exec at the Association of National Advertisers, and a long-time playa in the industry, about the current state of the advertising industry. Most importantly, “what do advertising clients want?” Here are some answers that should be digested and could impact your agency’s business strategy no matter […]
Seven Powerful Ideas To Help You Attract That Desirable Advertising Agency Client
Imagine that you are a desirable advertising agency client. The desirable (to me) client = has a decent budget; respects marketing and what my agency could do for them; has a famous name and are nice people (If I got three out of four of these attributes I was usually happy. My client Nike got […]