Peter Levitan & Co.

The New Business of Advertising

New Business

How To Get Your Book On The Shelf Of America’s Largest Bookstore In 15 Minutes

· · 3 Comments

The move from CD’s to digital music downloads; newspapers to online papers; cameras to smart phones; bricks & mortar colleges to online EDU; Best Buy to online book stores, etc. has been amazing to watch. Of course, Amazon has been a leader in this space and I am using them to publish my eBook (which is free today right here.)

This move from 3D to digital, known as disintermediation or dematerialization,  is one of the reasons that I could have my book move from concept to eBook and now paperback in three months. The paperback part has been very cool especially my use of the Espresso machine. No, not the coffee but the instant Espresso Book Machine. As Espresso says: “Books Printed In Minutes At Point Of Sale. For Immediate Pick Up Or Delivery.” By using this machine, I went from walking in the front door at Powell’s (America’s largest book store that’s right here in Portland) to having a paperback on their shelf in 20 minutes. The machine is like a big Xerox machine that took my file off of a thumb drive and printed a glossy 4-color cover, the inside pages and then bound the book at the press of a button.

15 minutes from PDF files to a printed book. Wow!

 

Will You Be One Of America’s New Authors? One of 200 Million.

· · 2 Comments

I am busy publishing my book as an eBook in Amazon’s KDP program and as a print-on-demand paperback using its CreateSpace platform. Down to the final details.

As part of the launch, I have written a 5,000 word white paper on my publishing process to help other fledgling authors give birth to their first book. I’ll get the paper up on the website in a couple of days. In the meantime, I cannot stress enough that we are experiencing an explosion in self-published books. Here are a couple of related facts:

According to the PEW Research Center’s Internet & American Life Project For Research: “As of February 2012, 21% of Americans had read an eBook, and that owners of e-readers read an average of eight books a year more than people without the devices (24 vs. 16).”

 The New York Times reported “According to a recent survey, 81 percent of people feel that they have a book in them…and should write it.” If you do the math, that represents over 200 million people in the U.S. who want to write a book in their lifetime.

Add the ease and low cost of self-publishing to the 200 million and you see why eBook revenues will soar. Here are some statistics.