11 Must-Have Ad Agency Business Development Tools (Updated From 2014). NOTE: I first wrote this 11 Must-Have Ad Agency Business Development Tools blog post at the very end of 2014 and a few minutes ago the website checker app Checkbot pointed out that this post has a couple of dead links. (4.5 years later and […]
Category Archives: New Business
The Big Advertising Agency Resource List
Advertising Agency Resource List – Updated Monthly May 20, 2019 Update. This list is updated every month. Let me know if there is a resource that should be included. My advertising agency resource list is curated to help advertising, digital, design and PR agencies easily find the inspiration and industry resources that will help y’all […]
How To Name Your Advertising Agency: Part One
How To Name Your Advertising Agency This is Part One of a two-part series on how to name your advertising agency (or, most businesses for that matter). Other than the gyrations that agencies constantly go through with how to position their agency (go here to see my advice on agency positioning); design and redesign their […]
34 Advertising Agency Search Consultants
Advertising Agency Search Consultants – The Personal Shoppers Of The Ad World I’ve updated the list of search consultants. 34 might not be the absolute number after updating. But, I can not update the URL – so, there. Let me know if I am missing any consultancies. Thanks. Before I get into the subject, I […]
Where Do Advertising Agency Clients Search? Could Be Agency Spotter
Where do advertising agency clients go to search for new agencies? To answer this critical question, you have to think like a client. However, putting yourself in the shoes of a client looking for that new shiny advertising, digital, etc. agency is not easy. Some client prospects are sophisticated buyers, more are not. Some […]