Category Archives: New Business

How To Grow With Linkedin

Get Heavy With Linkedin I am looking at Linkedin over the past couple of days and I see a very smart Australian sales/ marketing buddy posting with heavy frequency on LinkedIn. I am like: “What’s Up?” Here is our quick but valuable discussion. (SHHH… the secret is Reach & Frequency) Peter: Damn. You are cranking out content […]

Advertising Agency Marketing and Getting Past Sameness

Beyond Sameness: An Advertising Agency Marketing Objective This mini-thought-piece is about getting away from the awfulness of advertising agency marketing ‘sameness’. First of all, of course, all advertising agencies are by nature the same. All dry cleaners are the same. All bars are the same. All optometrists are the same. All advertising agencies make or deliver ads. […]

What Ad Agency Clients Want

The Client Need-Scape = What Ad Agency Clients Want There is no single type of client. But, most clients want a similar array of attributes and deliverables from their ad agency. From an agency business development perspective, clearly enunciating that you understand the client need-scape, the what ad agency clients want from you, is critical in […]

Is Saying Fck (You Know What I Mean) Cool?

Can you say ‘fck’ in your B2B marketing? (Before I start, a side note… I originally had the URL: www.peterlevitan.com/issayingfuckcool  I now know that Google does not like the word Fuck – so I took out the “U” from any Google heat seeking search missile.) We’ll see if this post gets indexed now. See at […]

The Ultimate Advertising Agency List

How Do Clients Find Your Advertising Agency? Think List. There are multiple ways that a prospective client will find an advertising agency. These range from very aggressive agency outreach to highly intelligent outreach (yup, two different approaches) to your inbound program to your agency reputation to being on the radar of search consultants to simply getting found […]