Category Archives: New Business

Video And An Advertising Agency Sales Pitch

I’m in L.A. doing some work with agencies and a local micro-photo-series for my global The People project. While waiting to get started shooting on Venice Beach, I hit up the Social Media Marketing podcast – one of my long-term get-smarter podcasts. I landed on a really good one. I highly recommend that you listen […]

10 Ways To Advertise Your Advertising Agency

Do you advertise your advertising agency? Based on my industry experience, most do not. This means that agencies are not aiming and tailoring their primary sales messages to their target audiences. This post offers 10 ways to advertise your advertising agency as well as the why you should to it, like, yesterday. Caveat: You should […]

Top Advertising And Design Awards

A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This award list gets updated. Let me know if I am missing anything. Note, Note: While your ad agency tries hard to drive traffic to its website, the secret (OK, it isn’t a secret) is to […]

Advertising Agency Business Development & Cold Calling

Eeeew, Advertising Agency Cold Calling One of my advertising agency business development clients asked me today if cold calling was better than doing nothing. I responded that cold calling is so ineffectual that he might just want to do nothing. Of course, we had a more in-depth conversation about objectives, strategy and tactics — but […]

Nootropics, Brain Food For Advertising

Nootropics And Advertising UPDATE: I originally wrote this 18 months ago and promised an update. I did not receive enough benefit – as in, making me enough of a smarter boy to merit ingesting the nootropics and the cost. It would have been nice to tell you that I became Bradley Cooper. Back to the […]